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Amazon execs intentionally made site shittier to rake in more profit – Lawsuit

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Re: Amazon execs intentionally made site shittier to rake in more profit – Lawsuit

#5
post #3

When profitability, not customers, is your focus… then of course they did.

A good indicator a monopoly is at play.

Not really. Senior ux dev at told me that they A/B tested a more efficient flow and found conversion to sale dropped. Turns out when people have to put up with more hassle to buy something they get more committed, especially for high ticket items

Re: Amazon execs intentionally made site shittier to rake in more profit – Lawsuit

#6

I'm sure that if making the site less shitty would boost profit, Amazon would have done that.

Target and Walmart have sure upped their game the last few years, both in UX and fulfillment. I'm shocked every time I use them (and shouldn't be at this point)

Re: Amazon execs intentionally made site shittier to rake in more profit – Lawsuit

#8

Earlier quoted context omitted.

A good indicator a monopoly is at play.

Not really. Senior ux dev at told me that they A/B tested a more efficient flow and found conversion to sale dropped. Turns out when people have to put up with more hassle to buy something they get more committed, especially for high ticket items

That’s not at all the kind of enshittification Amazon was doing.

Re: Amazon execs intentionally made site shittier to rake in more profit – Lawsuit

#9
I remember when DealExtreme (DX.com) was popular. I complained that their search was broken and returned to many unrelated results. Their reply was that that boosted sales. That was when I started trying to avoid them. Not the are gone.
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