Ah, the time has come for me to do another rant about Amazon
- Open amazon app on your phone
- Type in “craftsman firepit spark screen” into search and get results
- Is the top result a craftsman product? No. Why? Who knows. But it’s ok, it’s like the third one down, though this is already hinting on the things to come.
- Open up product details for the Craftsman one. It’s called, and make a mental note here “CRAFTSMAN 19.5 Spark Screen for Smokeless Fire Pit Stainless Steel Mesh Lid Outdoor Fire Safety for Backyard Bonfires“.
- Oh no, it’s not quite the right size for the model I have. But there’s a helpful link to “Visit the Craftsman Store” at the top, which is I suppose a little section of Amazon that is all things Craftsman. Let’s click it to find the right size model.
- It takes me to a page with a nice big Craftsman Logo and a search bar inviting me “Search all Craftsman”.
- I enter “spark screen”. That’s the name of the product from the listing after all.
- I get 5 results. They are: screwdriver socket, 46 inch lawnmower blades, screwdriver set, pressure washer, and an electric lawnmover.
- The end.
This is the company on the forefront of machine learning.
PS: As a bonus story - I was recently trying to find “Wonderpets” cartoon for my daughter, using Amazon Prime Video apple tv app - and not quite remembering the name, I typed in “wonder pets” into the search box, and as you might have guessed, the cartoon I was searching for wasn’t in the results.
Makes you wonder how many more resources of time, money and people does Amazon need so that my simple interactions with their consumer products are not such a subpar experience.