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Japanese tea commercial actress created by AI, is it the scandal-free future

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Re: Japanese tea commercial actress created by AI, is it the scandal-free future

#72
post #29

Earlier quoted context omitted.

I understand the first two, but I could never wrap my head around the "having an SO" is a scandal. Why is that?

Because they are sold as an innocent sexual icon that is unclaimed and "maybe you the consumer can claim them if you spend enough money on products they support". It's this weird toxic aspect of idol culture that sees the "idol" this way whether they are a man or a woman, and whether they are an actual idol, musician, actor, voice actor, etc. If they are young and are a public face (other than politician but even the…

A disgustingly horrific perversion of the human spirit. We'll look back on these perverted practices as we look back on the flagellants of the 14th century, and the executives responsible should be prosecuted.

Re: Japanese tea commercial actress created by AI, is it the scandal-free future

#74
post #19

> “With AI models, there’s no risk of them getting involved in scandals.” What if social media is saturated with videos of cloned AI spokesmodel's likeness, doing things 1,000x as terrible as any human spokesmodel ever could?

And this _will_ happen - Rule 34 is always inevitable.

Yes, but also an implicit contest of which kids can use emerging AI video tools to do the most irreparable damage to the spokesmodel image, and maybe to the product brand.

Think portraying the spokesmodel as profoundly evil, deceptive, disgusting, etc., and tying that back to the familiar commercial likeness in a way you can't unsee.

And so heinous that few will want to be seen consuming the brand just to be edgy, because it will be like they're endorsing some ideas so awful to pretty much everyone.

The rationalization of some, for destroying the brand, might be that they're looking for "genuine", or rejecting being manipulated by commercialism, or something like that. But also it's a challenge, they seek peer approval, they're feeling shortchanged by society, they have creative energy that needs an outlet, they just want the influencer/Internet points, etc.

Maybe people in Japan will be too socially-minded to destroy a brand? But we can see in the US, for example, that social media mobs will try to destroy individual real people. Brands and products are more no more humanized a target.

Re: Japanese tea commercial actress created by AI, is it the scandal-free future

#75
post #29

Earlier quoted context omitted.

I understand the first two, but I could never wrap my head around the "having an SO" is a scandal. Why is that?

Because brand celebrities' commercial value is in the parasocial relationship that viewers have with them, allowing people to imagine romantic pairings with a person they see on TV or the internet every day while still being at a psychologically safe distance. If the celebrity has a real life boy/girlfriend, then the romantic fantasy is over and so, probably, the consumer brand attachment.

So doesn't having an AI spokesperson completely kill the chance for romance thus making it a fairly useless mascot ?

Re: Japanese tea commercial actress created by AI, is it the scandal-free future

#77
post #50

Japanese celebrity endorsement marketing is almost entirely focused on the spokesperson’s image, so when that image becomes sufficiently cracked, it has the potential to take the entire promotional strategy down with it, and it wouldn’t be a shock if the advantage of being able to opt out of all those risks is part of why Ito En is going with an AI model this time. Such a risky bet, what would it take to compromise a…

It was likely done to save money and because it seemed "cool" and trendy.

Re: Japanese tea commercial actress created by AI, is it the scandal-free future

#79
post #64

Earlier quoted context omitted.

The actors' complaint is tht studios want to scan their real-person appearance once but license it to be animated in perpetuity.

Silly actors. Companies will just grab some college girl from a campus, give her a few Starbucks coupons and presto an AI celebrity is born. The whole point of the technology is that you don't need a classically trained actor.

> The whole point of the technology is that you don't need a classically trained actor.

I consider it the other way: the hope for ai tech in film is that we don't need to find the "best looking" actors/actresses available. Instead, you could find the best actor available regardless of what they look like, make your film, and _then_ overlay a generated face/body.

Re: Japanese tea commercial actress created by AI, is it the scandal-free future

#80
post #79
post #64

Earlier quoted context omitted.

Silly actors. Companies will just grab some college girl from a campus, give her a few Starbucks coupons and presto an AI celebrity is born. The whole point of the technology is that you don't need a classically trained actor.

> The whole point of the technology is that you don't need a classically trained actor. I consider it the other way: the hope for ai tech in film is that we don't need to find the "best looking" actors/actresses available. Instead, you could find the best actor available regardless of what they look like, make your film, and _then_ overlay a generated face/body.

(and still pay the actor of course)
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