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Building a Product: One month later, $119.50 in the bank

projectorpm.com

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Re: Building a Product: One month later, $119.50 in the bank

#11
post #10

Great post! Nice to see others are looking at the long term plays and building great products. The post was refreshing to read and validates much of what I experienced over the last year building my apps.

Would love to talk more about your experience and results. Feel free to ping me @brennandunn on Twitter.

Re: Building a Product: One month later, $119.50 in the bank

#12
post #7

Congratulations on getting it off the ground. I searched through a few pages of your blog archives looking for your customer acquisition strategy, specifically search and ads. Can you tell us anything about that?

Absolutely. So I'm not really running any ads (I did throw away $100 on an ad on clientsfromhell.net and got virtually zero results). My search strategy follows a lot of what patio11 covers here: http://www.kalzumeus.com/2010/01/24/startup-seo/ Write relevant content for your audience (educational content: how they can better their lives or work) and promote where possible. I'll sometimes to go message boards for fre…

Patrick should write a book or extract his blog into PDF form or something.

Really, I'm serious!

Re: Building a Product: One month later, $119.50 in the bank

#13
Nice post! Just a UI suggestion, you want to make it as easy as possible for readers of your blog to learn what your product is about. Currently, clicking on the big blue "Projector" text only brings you to the blog's home page, not the site's home page. There is a small link at the very top of the screen that says "Learn more about Projector," which does take you back to the home page, but you might want a more prominently placed button, image, or text link. The big blue "Projector" text really looks like it should take you back to the site's home page, and I actually thought for a moment that /blog was in fact the same page I'd get to from the root of your site.

Re: Building a Product: One month later, $119.50 in the bank

#16

Fantastic product. Just signed up with a throwaway and had a brief play. It was all really intuitive. No real problems really. You should also try and show that you aren't just for companies who might have multiple projects on the go. We only have a single product and could see the benefit of something like this as a very rudamentary issue tracker and feature suggestions between the team. - What kind of a roadmap do…

Thanks! We tried being taking the opinionated route and not making a focused effort on having it be meant for internal product teams (I think Pivotal Tracker is probably still best for that.)

We're working on the following: - Constant UI/UX improvements - A better dashboard - Metrics that will help you see how accurate your estimates were vs. reality. A lot of people are using Projector as a "living estimate" that they send to their clients. Since it's money focused, you can see in real time how adding and removing tasks affects the overall project budget. - Better email integration - A functioning mobile experience

It's taken about 3.5 months to get the product to where it is today.

Re: Building a Product: One month later, $119.50 in the bank

#17

Worth it to discover Intercom - looks quite useful. I just wish it could directly access my tables.

Well - I wouldn't go that far :-) But they have a great API (and a Rubygem to boot) that makes it simple to sync whatever data you want with them.

You can also setup tags. I have a "might pay" tag based on: 1) signs in often, 2) hasn't paid yet, 3) has added 5 or more tasks and features. These are people I like to keep an eye on and get to know :-)

Re: Building a Product: One month later, $119.50 in the bank

#19
post #13

Nice post! Just a UI suggestion, you want to make it as easy as possible for readers of your blog to learn what your product is about. Currently, clicking on the big blue "Projector" text only brings you to the blog's home page, not the site's home page. There is a small link at the very top of the screen that says "Learn more about Projector," which does take you back to the home page, but you might want a more prom…

This is a big pet peeve of mine. I can't count the number of times I've been to http://blog.companyname.com and no matter where on the page I looked or clicked, I couldn't find a link to http://companyname.com, and so I'm forced to manually edit the URL in the address bar. I really can't understand why a company would do such a thing.

Re: Building a Product: One month later, $119.50 in the bank

#20
Awesome. And definitely don't be discouraged that you're only bringing in $100/month.

The product that I'm currently living comfortably off of made me less than half that much after its first month. Don't think of it as $100/month, think of it as $100/month/month. That's your current acceleration, and it extrapolates out quite nicely!

Here's a more carefully worded version of my take on products like this:

http://news.ycombinator.com/item?id=3052661

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