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Building a Product: One month later, $119.50 in the bank

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Re: Building a Product: One month later, $119.50 in the bank

#7

Congratulations on getting it off the ground. I searched through a few pages of your blog archives looking for your customer acquisition strategy, specifically search and ads. Can you tell us anything about that?

Absolutely. So I'm not really running any ads (I did throw away $100 on an ad on clientsfromhell.net and got virtually zero results).

My search strategy follows a lot of what patio11 covers here: http://www.kalzumeus.com/2010/01/24/startup-seo/

Write relevant content for your audience (educational content: how they can better their lives or work) and promote where possible. I'll sometimes to go message boards for freelancers, see what questions they're asking, spend some time on a post, and then cycle back to them.

Long term strategy is having a healthy amount of crawlable content that my audience might search for.

Re: Building a Product: One month later, $119.50 in the bank

#8
post #7

Congratulations on getting it off the ground. I searched through a few pages of your blog archives looking for your customer acquisition strategy, specifically search and ads. Can you tell us anything about that?

Absolutely. So I'm not really running any ads (I did throw away $100 on an ad on clientsfromhell.net and got virtually zero results). My search strategy follows a lot of what patio11 covers here: http://www.kalzumeus.com/2010/01/24/startup-seo/ Write relevant content for your audience (educational content: how they can better their lives or work) and promote where possible. I'll sometimes to go message boards for fre…

(I did throw away $100 on an ad on clientsfromhell.net and got virtually zero results)

My suspicion on this is that since Clients From Hell offers no reason to go to the site itself (no extra commentary, no user comments, etc.) it's easier to just read it from an RSS feed.

Re: Building a Product: One month later, $119.50 in the bank

#9
Fantastic product. Just signed up with a throwaway and had a brief play. It was all really intuitive. No real problems really.

You should also try and show that you aren't just for companies who might have multiple projects on the go. We only have a single product and could see the benefit of something like this as a very rudamentary issue tracker and feature suggestions between the team.

- What kind of a roadmap do you have (features primarily)?

- How long has it taken you so far?

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