Earlier quoted context omitted.
Screw everyone who wants to enforce their sovereign laws when you do business on their turf? That seems a bit shortsighted.
While I agree with the idea of your comment: Whose turf is the Internet?
What the EU is trying to enforce is accessibility of certain internet content on their land; it's like building a wall on a parcel of land you own, to prevent stuff from entering from elsewhere. Wise or not, it's not an unreasonable kind of desire.