Earlier quoted context omitted.
In many (also newer) urban areas in the Netherlands, narrow streets and cobbles are used intentionally to encourage lower speeds. The "30" sign is more of a last resort in that sense.
cycling on cobblestone sucks though, so not sure how that really works out :P (Let's assume there's no dedicated cycle path next to the cobblestone road, guess it depends)
You also see asphalt in use more and more often in streets where the number of cyclists are significant enough that cars are forced to drive slowly anyway.