Ironically, I believe all this scrutiny on Apple really started with degraded developer relations and their 30% take on in app sales. If they had invested in better dev relations and dropped their 30% take (instead of coming up with all the weird ways you have to qualify for lower rates, which don't cover all scenarios), I don't think there would have been enough noise from below on this.
I’m happy with my 15% but the 30% never bothered me either. I still remember the cheers when the 30% was announced because it was vastly better than what the splits were before the launch of the App Store and even now it’s an industry standard. > (instead of coming up with all the weird ways you have to qualify for lower rates, which don't cover all scenarios) Not sure what you’re alluding to here. You essentially au…
You're not allowed to have a better price outside of the App Store. iOS users aren't paying for their preferred payment system, it's everyone else subsidizing Apple's cut. You're not allowed to give customers a choice of payment methods (people like Apple's subscription, but some may prefer PayPal, especially for multi-platform products). You're not allowed to say they exist outside of the App Store. You're not allowed to even say the word "Android" in the App Store description.
Apple intentionally bundles and mixes together security, convenience, and anti-competitive terms. This confuses the discussion, because if you protest the inflated price, or the unfair terms, they say "oh, so you want users to get malware, huh!?".
The price is high for what you get — an inflexible payment system without ability to offer direct customer support for the payments, and a lottery ticket to maybe appear somewhere else in the store than search results for your app's name, with your competitor's ad first.
Low-margin businesses can't exist with Apple's pricing. Even higher-margin business sucks with Apple - 40% margin is good, but when 30% goes to Apple, Apple earns 3x more than you do.
If I develop and app, and market it myself, and already have a relationship with my customers, Apple just inserts themselves with a "product" I don't want, my users may not want, but we're forced to buy it.