Earlier quoted context omitted.
T-Mobile USA has a pretty user friendly version of this on many/most of its plans. If a music streaming service participates to label its traffic, that data is zero rated for eligible users. If a video streaming service participates to label its traffic and limit bandwidth (advertising says 480p, but I think it's really a bitrate cap), then data is zero rated for eligible users. On plans with a high speed data cap, u…
So are you trying to sell the ability to graph who has seen what? Because that's essentially what that scheme does. No more dumb pipes, you're handing over tons of business recod based metadata out to ISP's to inevitably monetize, which, oh, coincidentally, waives any expectation of privacy legally speaking between the endpoints given our current judicial attitude toward Third Party Doctrine.
There's a benefit to the video providers, the carrier, and users, if this is done in a reasonable way. And I think T-Mobile's approach is the most reasonable way I've seen (at least from what's been said publicly)