Then they decided they want to try to sell the company to a fund and wanted to increase the revenue this golden goose was bringing, so they implemented a wheel of fortune. You could spin the wheel for free once per day and get some sort of in-game resource, but you had unlimited spins if you paid coins, which, you guessed it, costed real moneyz.
There was a huge uproar from the community stating that the game was now pay-to-win and virtually unplayable otherwise and they had to reverse the change. The company didn’t get sold in the end, but they’re doing fine still