Honestly, although I don't agree with everything the article says, it does have a very good point. Trump won in 2016 due to populism, on the belief that the American male was forgotten and left behind. As too, was rural America. The left could easily win election after election by coming out and saying "yeah, we've done a lot for women, for people of color, for sexual minorities, etc...but here's a bunch of things we…
I don't think those 2 points match up. You can get out in front of the messaging but you will not deprive right wing shock jock culture warriors of ammo. As you say, their messaging is consistent and repetitive, and it doesn't really matter if it's true or counteracted by reality. It'll get repeated often enough that it's assumed to be true. (For a tiny example, consider the "Sleepy Joe" meme. It has been clearly disproven by anybody paying attention to the last few years, but nevertheless it keeps getting trotted out as if it were obviously true).