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California passes bill to make it easier to delete data from data brokers

latimes.com

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Re: California passes bill to make it easier to delete data from data brokers

#71

Post by musicale »

paulddraper wrote: post #39
hedora wrote: post #33

Earlier quoted context omitted.

Google helped craft these laws. This is classic regulatory capture. In particular, it is banning horizontally integrated surveillance capitalism (which requires the sale of data between the data gathering companies and the people using it), but not vertically integrated surveillance capitalism. In all likelihood, some companies in this ecosystem will be forced to sell at fire sales to conglomerates (like Google) simp…

You do understand that there is a real difference between selling ad placement and selling personal data, right? Maybe you hate both, but there is a meaningful difference.

Exactly, for data sales, the advertiser gets the information up front.

For ad placement, they only get it after you click on the ad, and it's only linked to you personally by your IP address and browser fingerprinting, or more directly if you log in or buy something.

Re: California passes bill to make it easier to delete data from data brokers

#72

Post by qwerty456127 »

willio58 wrote: post #62
qwerty456127 wrote: post #36

I want a bill which would let me just ban all data brokers forever. I don't mind first parties to save some relevant data necessary for them to do their job, I can even understand 3rd parties like Google Analytics involved, but data brokers - I really don't want any of them to have any data about me ever.

Yeah this is it. I want to have full knowledge over who has my data and for what purpose. I think we'll get there eventually but it'll take a while.

Honestly, I don't really care who as long as I can block them altogether. It was curious to find out how many weird companies do. Thanks to the GDPR we now can see the lists. Do I read them? Not anymore, I just make sure all the switches are off.

It can be reasonable for a particular website I visit to save some data (not fingerprinting though) on who visits it. It can be reasonable for Google Analytics or Facebook or a similar system to process the data so they can target ads which make so many good small businesses possible nowadays. Sharing the data with other parties makes no sense I would ever want.

Re: California passes bill to make it easier to delete data from data brokers

#73

Post by rabeener »

TheCaptain4815 wrote: post #52

Very few things I'm jealous of in blue states, but their online privacy protection is up there. I've pondered why no party has made this a major priority, but the reality is the vast majority of Americans simply don't care. I would love to tell these big tech companies I want all traces of myself removed from their search engines. I understand it gets a bit nuanced with first amendment n such (what about a news artic…

The first sentence of your comment is unnecessary to make your point and I’m curious why you chose to post it.

Re: California passes bill to make it easier to delete data from data brokers

#74

Post by TheCaptain4815 »

rabeener wrote: post #73
TheCaptain4815 wrote: post #52

Very few things I'm jealous of in blue states, but their online privacy protection is up there. I've pondered why no party has made this a major priority, but the reality is the vast majority of Americans simply don't care. I would love to tell these big tech companies I want all traces of myself removed from their search engines. I understand it gets a bit nuanced with first amendment n such (what about a news artic…

The first sentence of your comment is unnecessary to make your point and I’m curious why you chose to post it.

There’s a clear distinction, from my understanding, between red and blue states on this and it’s an interesting point to discuss. Why don’t the democrats go further? Is it because so many of the tech companies lean towards their ideology? Why don’t red states punish these mostly California tech companies by imposing strict privacy laws? Etc

Re: California passes bill to make it easier to delete data from data brokers

#76

Post by callalex »

Alupis wrote: post #59
r00fus wrote: post #49

Earlier quoted context omitted.

As another Californian, I'd love examples of where this is ignored, or where non-californians also benefit from these. I also gladly unsubscribe easily without frustration - just not sure if this is common in other states.

How about a concrete example of a big business that did not allow you to cancel online prior to this law? Netflix? Nope. Comcast? Nope. Google? Nope. Verizon? Nope. AT&T? Nope. Apple? Nope. PG&E? Nope... Where is this mythical renaissance of new online cancellations? Turns out - most big businesses did this already... oh, but now it's the law but who's enforcing? Lawyers who gain private settlements? That's not enfor…

Specifically from your list Comcast, Netflix, AT&T, PG&E were all services that I had to call on the phone multiple times, and sometimes send registered letters to in order to terminate service. I’m taking exclusively about personal experience here, not about helping friends.

Edit: and by “terminate service” I mean “stop fucking taking my money, I don’t even live at the address you are claiming”

Re: California passes bill to make it easier to delete data from data brokers

#80

Post by jeffbee »

notfried wrote: post #77

The article doesn't make opt-out very clear. If you submit a request and ask to opt out of future tracking, are the data brokers able to re-collect your data on the next day and keep/use/share it for 45 days till the next deletion cycle?

> after a consumer has submitted a deletion request and a data broker has deleted the consumer’s data pursuant to this section, the data broker shall delete all personal information of the consumer at least once every 45 days pursuant to this section unless the consumer requests otherwise

https://leginfo.legislature.ca.gov/faces/codes_displaySectio....

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