I like that they directly tried to answer this question, but I still think the "so what" case is stronger, for me anyway. I don't use an ad blocker and there are certain sites that are annoying, but I think the biggest influence on me is that I avoid those websites. I don't notice the actual ads very often (other than as an annoyance) and I don't buy very much. What I buy seems more influenced by other things like Wi…
You do notice the ads, though. That's the whole point of visual ads: you are being influenced to buy certain brands in the periphery.
At scale, ads do something, but what it is isn't very clear. Some people are convinced that ads do real harm but the evidence seems fairly shaky. There are lots of dodgy psychological theories out there.
Here's one dodgy theory (with little evidence behind it) about how ads might work:
https://meltingasphalt.com/ads-dont-work-that-way/
Also, how they work in general is different from whether they work in me. I think observing my own thoughts processes and behavior is better evidence than someone on the Internet telling me what they believe about ads.