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The antitrust trial against Google is starting in September

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Re: The antitrust trial against Google is starting in September

#121

Won't this kill Firefox if Google gets told it cant pay browsers to put it as default? That would suck.

It would kill the Mozilla Corporation in its current form and hopefully get us Baker's head (as least metaphorically if nothing else) but it will not necessarily be the end of the browser itself.

Who else will pay salaries to maintain Firefox? Firefox can't survive on community contributions alone.

Re: The antitrust trial against Google is starting in September

#122
post #116

Earlier quoted context omitted.

Is there a model anywhere for this having been tried, successfully or otherwise? The obvious hesitation I have is just that some companies really do benefit from a lot of vertical integration. Could Apple be Apple if they were forced to spin off the phone business, or the chip design house, or the OS? What would it mean for the startup ecosystem if getting bought by a conglomerate was a less plausible exit? How would…

Should Apple exist in it's current form? If it weren't, the things that are integrated become available for others - meaning better products for all, no? What's the societal benefit of integrating all these advances in single companies?

Not so much because then, for example, you become Qualcomm and have 50 different customers all asking for different things from your chips and you reach a local optimum where you solve everyone’s issue a little bit but don’t actually do a good job. There’s a reason that Apple’s chips are so much better in terms of performance and energy efficiency. Similarly, it’s why Apple did the W1 first and it took a very long time before any competitor figured out how to do the same thing. And you’ll see the same with VR where FB will struggle to make HW with comparable specs while Apple’s chip gives their SW a leg up.

TLDR: it’s complex, but successful vertical businesses have fairly different products, efficiencies, and outcomes.

Re: The antitrust trial against Google is starting in September

#123
post #116

Earlier quoted context omitted.

Is there a model anywhere for this having been tried, successfully or otherwise? The obvious hesitation I have is just that some companies really do benefit from a lot of vertical integration. Could Apple be Apple if they were forced to spin off the phone business, or the chip design house, or the OS? What would it mean for the startup ecosystem if getting bought by a conglomerate was a less plausible exit? How would…

Should Apple exist in it's current form? If it weren't, the things that are integrated become available for others - meaning better products for all, no? What's the societal benefit of integrating all these advances in single companies?

Substantially less opportunities for your private data to be hacked and leaked all over the web.

I think Apple’s long term privacy and e2ee pushes and googles recent attempts at the same would not exist across a pile of medium sized companies. iCloud Photos leaking would continue to be a thing.

Re: The antitrust trial against Google is starting in September

#124
post #96

Antitrust laws are too reactive. We need proactive laws that break up companies if they grow beyond a certain size criteria. Ideally, the criteria would be aggressive enough to kill large corporations leaving behind only small to medium-sized businesses. The result would be markets with increased competition, more innovation, lower prices, more options for employment and self-employment, and the elimination of Big Co…

Is there a model anywhere for this having been tried, successfully or otherwise? The obvious hesitation I have is just that some companies really do benefit from a lot of vertical integration. Could Apple be Apple if they were forced to spin off the phone business, or the chip design house, or the OS? What would it mean for the startup ecosystem if getting bought by a conglomerate was a less plausible exit? How would…

> What would it mean for the startup ecosystem if getting bought by a conglomerate was a less plausible exit?

I guess going public would be the move realistically. I would prefer to see a shift toward startups aiming for solvency though, which I believe would make better companies. Companies that fit a role in society better. Free market capitalism isn't really happening if consumers aren't paying for anything and the money rains in from the VC heavens instead.

Re: The antitrust trial against Google is starting in September

#125
post #116

Earlier quoted context omitted.

Should Apple exist in it's current form? If it weren't, the things that are integrated become available for others - meaning better products for all, no? What's the societal benefit of integrating all these advances in single companies?

Not so much because then, for example, you become Qualcomm and have 50 different customers all asking for different things from your chips and you reach a local optimum where you solve everyone’s issue a little bit but don’t actually do a good job. There’s a reason that Apple’s chips are so much better in terms of performance and energy efficiency. Similarly, it’s why Apple did the W1 first and it took a very long ti…

Thank you for the answer!

My first thought is that the "apple Qualcomm" that would come out would have incentives to make better chips without needing to also sell phones (competing with other chip manufacturers) but I can understand that the chip industry is very costly and risky, I can see how without integration they can't compete with any current player - too expensive and risky.

Re: The antitrust trial against Google is starting in September

#126

So, what are the demands in this trial? Do they want to divide google? How?

From the complaint [1]:

> VIII. REQUEST FOR RELIEF

> To remedy these illegal acts, Plaintiffs request that the Court:

> a. Adjudge and decree that Google acted unlawfully to maintain general search services, search advertising, and general search text advertising monopolies in violation of Section 2 of the Sherman Act, 15 U.S.C. § 2;

> b. Enter structural relief as needed to cure any anticompetitive harm;

> c. Enjoin Google from continuing to engage in the anticompetitive practices described herein and from engaging in any other practices with the same purpose and effect as the challenged practices;

> d. Enter any other preliminary or permanent relief necessary and appropriate to restore competitive conditions in the markets affected by Google’s unlawful conduct;

> e. Enter any additional relief the Court finds just and proper; and

> f. Award each Plaintiff an amount equal to its costs incurred in bringing this action on behalf of its citizens.

So basically just banning whatever anti-competative behaviour the court finds and fining Google a bunch.

[1] https://www.justice.gov/d9/press-releases/attachments/2020/1...

Re: The antitrust trial against Google is starting in September

#127

It's hard to tell if it's Google's dominance causing search to suck or just the web ecosystem naturally optimizing for clicks. I will say most queries with even vaguely commercial intent do seem to get the max or nearly a full page of sponsored links. I don't recall what it was like years ago but I'm pretty sure it is worse. I also think it's pretty clear the platform take-rate needs to be generally lowered across th…

Kagi stands to me as proof that search can be better if it isn't run by an ad company. Kagi deliberately downranks sites that are loaded with ads and trackers, and the quality of their results is much higher, with much less SEO blogspam. Unsurprisingly, having a high concentration of ads and trackers is highly correlated with having content that is intended to maximize views rather than provide utility.

Google has a conflict of interest here: on the one hand their users need information, but on the other Google is the primary vendor of advertisements on these garbage clickbait sites. It would not surprise me if Google intentionally upweighted results that have their ads in them, and they certainly are not downweighting them the way Kagi does.

Re: The antitrust trial against Google is starting in September

#128
post #8
post #3

Earlier quoted context omitted.

Google has 95% of search market, but none of the other examples have 95% of anything. What are Amazon, Apple, Microsoft’s monopolies? They all have substantial competitors across their various verticals. Amazon: Walmart (goods), Netflix (media) Microsoft: Apple (OS), Google, Amazon (enterprise compute) Apple: Microsoft (O, services), Samsung (mobile), Google (mobile, services), Netflix (media)

Microsoft has over 90% of the desktop OS and Office software markets. It’s impossible to come up with a reasonable definition of monopoly that doesn’t include them in those markets.

>Microsoft has over 90% of the desktop OS and Office software markets.

Their market has been shrinking due to the rise of tablets and smartphones (so a majority of the population doesn't need PCs at home beyond certain professionals, gamers and hobbyists)

They do have a large business market share, but that is also shrinking as many "modern" businesses diversify with Apple computers due to employees growing up with them.

Depending on stats, it has fallen from 90% to 75% in a decade and will most likely continue to fall. This is part of the business case for Microsoft to make their software work cross-platform in order to diversify.

Otherwise their position is a natural monopoly. Companies opted to all use Windows because there are certain economies of scale that occur when you all standardize on the same software, including, and this is the biggest one, your employees not needing to relearn whatever ridiculous snowflake UI scheme came up by each different linux distro. It's why Windows and macOS will continue to remain dominant in the PC space.

The same goes for Office 365. Sure there are certain elements of it that are a bit _too pushy. But companies buy into it because it's one standardized and integrated system. Going elsewhere has overhead of increased training costs for end users and even the IT admin side.

Re: The antitrust trial against Google is starting in September

#129

It's hard to tell if it's Google's dominance causing search to suck or just the web ecosystem naturally optimizing for clicks. I will say most queries with even vaguely commercial intent do seem to get the max or nearly a full page of sponsored links. I don't recall what it was like years ago but I'm pretty sure it is worse. I also think it's pretty clear the platform take-rate needs to be generally lowered across th…

The problem here is authority. What makes you an authority on a subject? Books written? Credentials (diploma?)? References? These things aren't all true in real life, and on the internet it's even easier to fake all of that. In the beginning Google went by 'amount of text' (which is why you read everybody's life story on how they had sex next to a magma flow in Hawaii which created the idea of doing burnt ends on a p…

I work (partly) in SEO. One of the main issues that affects search and will get even worse in the future is the post-scarcity environment of the web when it comes to information. Say you had five websites for that each have identical cookie recipes. If you optimize search rankings by click-through rating, eventually all the sites will have similar copy, titles, and page descriptions. If you optimize for bounce rate, you knock out sites that get to the point but also knock out sites that crappy and have bad ui/ux. What about core web vitals? Well again, everyone will catch up eventually. Anything that can be gamified will eventually be gamed.

Now instead of 5 sites with identical recipes, what about 500? 5,000? 5,000,000? How can you even rank them in a meaningful way and does it matter to the end user?

There will be too much of a supply of information, especially when ai ramps up, that no one website will have unique value outside of local significance or if it was made by your mom or someone you like. I think it will be crazy to see what the web looks like 10 years from now. It could be vastly different.

Re: The antitrust trial against Google is starting in September

#130
The Indian govt imposed restrictions that a payment provider in India can fulfill max 30% of the total volume of transactions in an year [1]. After that, they have to restrict themselves. This completely avoids monopoly and concentration risks.

This can be done for search as well which makes sure at least 4 players stay in the market at all times. Why isn't US govt doing this?

1. https://www.indiatimes.com/worth/news/upi-apps-may-soon-have...

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