That's a pretty damning article and it looks like there are more and more of those coming. Tesla still somehow benefits from its innovators / clean company reputation, but at this pace it won't be long before agencies start to act on what's become much more than just 'optimistic marketing'.
For example, if you get 10 tesla cars of the same model, do the ranges differ?
If you get 1 car and 10 different drivers, do some drivers get the advertised range while others don't?
If you disassemble the battery packs, do you find some bad/degraded cells in cars with reduced range, or is this a design fault?
Do drivers that have trouble have inefficient mods, like roof racks, big wheels, etc?