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Twitter has officially changed its logo to ‘X’

techcrunch.com

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Re: Twitter has officially changed its logo to ‘X’

#441

Post by heyjamesknight »

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion.

This, though. This one makes me angry and disappointed.

Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets" have been at the core of international discourse for a decade now.

Throwing all of that away so Elon can use a domain he's sat on since '99 seems exceedingly foolish.

Re: Twitter has officially changed its logo to ‘X’

#442

Post by dabber21 »

LelouBil wrote: post #109

I hope that this will push government officials and structures to set up mastodon instances. Like one for the government where each agency has an account. Europe did this [0] and I find that it's a very good idea to have control over communication (plus since it's open anyone can do what they want with the data) [0] https://social.network.europa.eu/

also Germany: https://social.bund.de/ and the Dutch: https://social.overheid.nl/@minbzk

Re: Twitter has officially changed its logo to ‘X’

#443

Post by danans »

Choco31415 wrote: post #315
croes wrote: post #72

Earlier quoted context omitted.

I don't know, putting 13 billion debt on Twitter and cutting ad revenue down to half seems pretty stupid too.

I hate to say this, but is there a good way to remove Musk’s ownership of the platform?

In the event of bankruptcy, wouldn't ownership pass to his creditors, i.e. the Saudis and others?

Re: Twitter has officially changed its logo to ‘X’

#445

Post by whyenot »

jiwidi wrote: post #185

It is fun to see the fall of Musk, I don't know anyone who defends him at this point, everyone I know (myself included) have changed how we think of him since he acquired twitter. He has become an egocentric man with need for acceptance.

What I see is a man who has done some great things, but who seems to be having some mental health issues that are getting worse over time. If he isn’t already, I hope he gets some help.

Re: Twitter has officially changed its logo to ‘X’

#447

Post by samstave »

mysterydip wrote: post #363
tgv wrote: post #96

It's not pining, it's passed on! This bird is no more! It has ceased to be! It's expired and gone to meet its maker! This is a late bird! It's a stiff! Bereft of life, it rests in peace! If you hadn't nailed it to the perch, it would be pushing up the daisies! It's run down the curtain and joined the choir invisible! This is an x-bird!

Coincidentally, the end of that sketch is how I feel about the platform now: "I'm not prepared to pursue my line of inquiry any further as I think this is getting too silly."

Personally, I think getting hit in the face with a fish sketch is how Musk is treating Twitter users...

Re: Twitter has officially changed its logo to ‘X’

#448

Post by gonzo41 »

Andrew_nenakhov wrote: post #395

So how do we call tweets now? I nominate "eXcrements". Lately I've been mostly supportive of things Musk was doing with Twitter, but this rebranding thing is just insane. I almost think it's trolling to generate buzz and the name change will be reverted in a few days.

"eXcrements" makes mastodons 'toots' a lot more likable!

Re: Twitter has officially changed its logo to ‘X’

#449

Post by rpastuszak »

Is this really relevant news for HN? I mean, I know we’re talking about a large tech company, but this feels pretty insignificant (just a marketing stunt, we already knew about his plans for Twitter). I feel like any other business doing that would be ignored on HN and rightly so.

Re: Twitter has officially changed its logo to ‘X’

#450

Post by conradfr »

ulfw wrote: post #433
philk10 wrote: post #163

The Brand Toolkit page needs updating - https://about.twitter.com/en/who-we-are/brand-toolkit Not only does it still have the bird it says "Our logo is our most recognizable asset. That’s why we’re so protective of it. Take a moment to think about how you apply it and take a read of our Brand Guidelines for examples of how we like you to use it."

Doubt anyone who worked on that still is employed there. And even if, they surely weren't asked their opinion, nor informed about the decision.

I guess not. https://twitter.com/martingrasser/status/1683266038602010624
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