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What being on the front page of Hacker News does for our bottom line

37signals.com

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Re: What being on the front page of Hacker News does for our bottom line

#51
post #12

> During that period, there were 24,826 first time visitors to any of our sites who we could identify as having first gotten to us via Hacker News (in all, we received more like 105,000 unique visitors from Hacker News, but many of those were repeat visitors). 97 of those visitors signed up, with more than 85% of them electing the free plan. Left unsaid: how many of the 105,000 unique HN visitors are customers? Also…

They talk about word of mouth and the benefit of all the extra links. And then they discount the value in the next thought.

Word of mouth = great

links = great

hackernews popularity = no value

That's a pretty big hole in their logic.

Re: What being on the front page of Hacker News does for our bottom line

#52

So it's a post on the front page of HN about how much it doesn't matter about being on the front page of HN? I love meta and recursion, but that's a little too meta even for me. I don't have anything against the guys at 37Signals. Seems like they are doing some cool stuff. They have set themselves up as being awesome as part of their marketing strategy. While sales from HN hits probably don't amount to anything, I ca…

I agree. But what if they made 300K/month off HN, would they be asking HN to upvote posts regardless of merit? The post seems to be a little sour grapey to me but I don't think it's a big deal anyway. Just one more story to ignore on HN's front page. But I personally find their posts(and many others on HN) lacking in objectiveness and follow the below trend: 1) Find something (eg. sharpening pencils), that most compa…

I've slowly learned to ignore the noise generated by this but not always successfully.

Yeah, the problem is that we're always dropping into the middle of this continuous rehash-posting cycle. When you spot a topic that may be new to you, that could still just be a reaction post.

Re: What being on the front page of Hacker News does for our bottom line

#53

Earlier quoted context omitted.

There's disagree-ing, and then there's talking in circles. As you point out - if they're being voted up, then surely they have a place. I'm just tired of seeing the "is this relevant" discussion on every single one. I find it no different than having someone go "by a Windows PC" on every Apple post, and vice versa. I agree hate is a strong word, and I used it only a short-hand description of what I meant. I'm not ove…

I get you. But here's the catch, and that's also valid for HN: Is crowd validation always the best measurement of the quality of an article? I agree there are a lot of running in circle conversations on HN. Like "Apache is slow, use Node.js", or its contrary "Node.js is bad, use {insert something else}". On HN there's a great deal of know-it-all attitude and most of the posts could be summarized by "Your choices of X…

The only people who know whether they are mere celebrities are those who have seen their code.

Re: What being on the front page of Hacker News does for our bottom line

#54
post #4

Upvote us, downvote us, ignore us – I don’t care I think this is a good attitude to have, but I have to point out that obviously it matters a little. Otherwise, this post wouldn't exist.

Personally I like their posts, and it certainly doesn't bother me when they reach the front page of HN. The only thing I'm tired of is all the predictable hate that goes their way. In fact, I find it a little petty and embarrassing for HN.

I think in this case it's simply a mirror of their tactics. If you're deliberately controversial, you'll divide the world into fans and anti-fans, as e.g. politicians do.

Re: What being on the front page of Hacker News does for our bottom line

#57
post #10

They should have just smiled at the naysayers and went on with their day. To post an entire article on the negativity of one community seems unfocused. My only question is: why? Disclosure: I'm a big fan of 37signals. This is kind of a surprise.

It isn't even the negative of one community, but rather the negativity of a small group of people within that overarching community. People need to realize that sources of content almost always come in waves here on HN -- when someone makes an erudite post that makes it to the front page, there are a lot of people who will watch that source looking to repeat that success. And then you'll get the voters who'll vote it…

Personally I wouldn't include Coding Horror on that list and I am curious why you would. Almost all the content seems very objective and insightful compared to others on your list who sometimes can come across as Fox/MSNBC political show hosts.

Re: What being on the front page of Hacker News does for our bottom line

#58
post #50

It's misleading to focus only on the direct benefits. The benefits of PR are always mostly indirect. For example, Y Combinator makes zero direct revenue from hosting HN. But I would feel pretty dishonest if I were to claim on that account that it has no effect on our bottom line.

Exactly , his post is not objective. Front page of hackers news is essentially word of mouth marketing, which the author(Noah) says matters. Based on the data provided Noah does not know if the HN readers who signed up for the free accounts are recommending the paid services to others. So the value is at the very least $300 a month, it could be significantly more than that. Moreover what effect does the HN traffic have on their advertising, their job board, book sales ? He does not measure, so I doubt the accuracy of his conclusion.

Re: What being on the front page of Hacker News does for our bottom line

#59

So it's a post on the front page of HN about how much it doesn't matter about being on the front page of HN? I love meta and recursion, but that's a little too meta even for me. I don't have anything against the guys at 37Signals. Seems like they are doing some cool stuff. They have set themselves up as being awesome as part of their marketing strategy. While sales from HN hits probably don't amount to anything, I ca…

I agree. But what if they made 300K/month off HN, would they be asking HN to upvote posts regardless of merit? The post seems to be a little sour grapey to me but I don't think it's a big deal anyway. Just one more story to ignore on HN's front page. But I personally find their posts(and many others on HN) lacking in objectiveness and follow the below trend: 1) Find something (eg. sharpening pencils), that most compa…

>Navigating through this morass for finding the 1% of posts that are actually insightful is an exercise in frustration and usually a waste of time. The big risk is that you'll find a comment which you vehemently disagree with and fall prey to spending ten precious minutes composing a reply ("Look Mom! Somebody is wrong on the internet!") which will lead to a comment tree of arguments.

>For reference, look at this very discussion, it will be very similar to what I just stated.

Sadly, you couldn't be more right.

Re: What being on the front page of Hacker News does for our bottom line

#60
post #50

It's misleading to focus only on the direct benefits. The benefits of PR are always mostly indirect. For example, Y Combinator makes zero direct revenue from hosting HN. But I would feel pretty dishonest if I were to claim on that account that it has no effect on our bottom line.

Exactly , his post is not objective. Front page of hackers news is essentially word of mouth marketing, which the author(Noah) says matters. Based on the data provided Noah does not know if the HN readers who signed up for the free accounts are recommending the paid services to others. So the value is at the very least $300 a month, it could be significantly more than that. Moreover what effect does the HN traffic ha…

I'm trying to quantify some of the second-order effects with a poll here: http://news.ycombinator.com/item?id=3680400 (FWIW, as I write this, the number of 37signals customers claimed by the respondents to the poll already exceeds the number of signups the SvN post states came from HN).
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