Stuff like this is why I'm an Apple fanboy. I'm happy to pay a premium and be locked into their walled garden for some things if it means supporting a company that has the power to shift policy in favor of human rights (privacy in this case).
> a company that has the power to shift policy in favor of human rights Well you're _technically_ right; they do indeed have that power. However, it sounds like you're suggesting they are using that power _to_ shift policy in favor of human rights (emphasis is of importance). Whilst I can't prove that their intention has nothing to do with human rights, it's only in the same way that I can't prove the last U.S. invas…
I agree with your comment, but I think it is naïve to assume that Apple does PR by happenstance. Effective marketing/messaging is the bedrock of their business strategy.
So yes they probably did this primarily for raw profit/power reasons, but the positive PR is a close secondary.