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The ad-based internet is dying, and it's getting worse in the process [video]

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Re: The ad-based internet is dying, and it's getting worse in the process [video]

#281

Post by specialist »

intrasight wrote: post #122
specialist wrote: post #100

Earlier quoted context omitted.

Amusing video. 0/ I have a different theory. But first... New projects have stalled because of permitting bottlenecks. 1/ Investment in '22 was $1.1 trillion dollars. Another record. https://about.bnef.com/new-energy-outlook/ 2/ There's plenty of other investors. Like utilities, NGOs, govts, and customers. Here's the list of projects in Bhadla Solar Park. https://cms.mercomindia.com/wp-content/uploads/2020/03/List-..…

> "Pay us! Or we kill the planet!" Well it used to be "Pay us! And we kill the planet!" My opinion is that the "or" operator is an improvement over the old. It implies that there is a chance to save the planet. >My vote is for nationalizing all the fossil fuel companies This will have exactly the opposite effect as you are envisioning. Having every citizen benefit from fossil fuels will make them much harder to keep…

> ...will have exactly the opposite effect as you are envisioning.

Sure.

Or not.

At some point, like with coal before it, oil's price will fall thru the floor. What then?

The fate of the countries listed will vary.

Foreseeing the inevitable, some of the Gulf States and Norway have been diversifying for a while. China is racing to create the post carbon future, hoping to outrun the bear. Russia is choosing oblivion. The others will fall somewhere in between. Or in the schizophrenic USA, somewhere(s).

> read Kim Stanley Robinson's article

Ok, have done. Meh.

Aside: "The Ministry for the Future" presents an absolutely best case scenario, in all its terribleness. Pretty unconvincing.

There's no reactionary movement actively thwarting progress, no emergent right wing eco-fascism.

Technological progress always begets social upheaval. Globe spanning wars were fought over much lower stakes (than climate crisis).

That said, I have no idea how any of this will play out. Can't even guess. But I expect the worse.

And I'm an optimist.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#282

Post by wiml »

SoftTalker wrote: post #223
AltruisticGapHN wrote: post #188

I agree with recent TWiT discussion on this : we've had it good for a while - the promise of free internet but all those services cost money to keep running. I don't have an issue with paying Youtube Premium Lite. Where I have an issue with the subs model is you're pay subs to so many services, YT Netflix Twitch, etc. It adds up pretty quickly, and costs way more than traditional TV used to cost. Then there's the iss…

A problem with many paid services is that they still have ads. Was watching something with my wife the other day (I think it was on HBO streaming) and there were ads? I'm like "hang on we're paying for this, and still have to watch ads?"

Ha, that was my reaction to cable TV, too.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#283

Post by belorn »

He mentioned linus tech tips but they have already started pivoting away from the ad-based economy and into branded merchandise with more and more of their revenue being made from their store. They also has their own platform and subscription service. They are basically planning ahead for the day when youtube is no longer a main source of income.

I am personally not that worried about what the future will be without ads. Some creators will switch to a subscription based platform, others will use pateron-like services or tips (doesn't work for everyone and often depend on whales), and others will find alternatives sources like grants and sponsors. Others might use their creative efforts as a platform for self-advertisement, sell merch, or just create content as a personal outlet.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#284

Post by hext »

spacemadness wrote: post #200
Medh_Suk wrote: post #104

Earlier quoted context omitted.

Marketers have ruined internet with deceptive and click baity ads. I dont have a problem with ads, just dont sell my data to everyone who knocks on your companies doors. Happy to support ethical ads. Twitter ads are aweful, showing unknown, click bait ads on its platform.

It’s interesting we hear a lot about how engineers need to understand ethics, but nobody says a peep about the field of marketing which focuses on psychological manipulation and deception.

Advertising, as a field, has had a horrible reputation since way before anyone on this site was born.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#285

Post by makestuff »

seydor wrote: post #215
makestuff wrote: post #63

Earlier quoted context omitted.

The reason why ads work is consumers do not want to spend money now that they are conditioned to get stuff on the internet for free. Every time an article on here is posted the first comment is a link to archive.is. I agree this would be a better model, but I don’t think it will ever happen. Maybe the Web3 stuff will catch on and this will become sustainable.

> Every time an article on here is posted the first comment is a link to archive.is. Friction matters. Making an online payment is a slow 10 step procedure currently. If it was a single effortless click it would certinaly be used more. Kind of how arcade machines worked

That’s actually a really good point. I think I would be much more open to loading $100/mo or whatever into some account and then just one click “show me this article”. It could even use the same ad tech we already have with impression pixels. The impression is fired and on the backend it is deducted from your account.

I guess the issue becomes you will never have one solution and each website will integrate with different payment providers. Honestly sounds like something Apple could solve with ApplePay.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#286

Post by midoridensha »

themitigating wrote: post #230
midoridensha wrote: post #91

Earlier quoted context omitted.

Verizon coverage isn't important to everyone: if you don't go to rural areas, it won't be that useful to you.

My example, a real story, was to illustrate that money often drives purchase decisions even if the amount is low and the benefits better. She didn't ask about what service we had, the benefits, etc

>She didn't ask about what service we had, the benefits, etc

Maybe she already knew and wasn't as clueless and uninformed as you assumed.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#287

Post by hightrix »

zer8k wrote: post #150
skydhash wrote: post #143

Earlier quoted context omitted.

> It's free in the sense, ideally, you should contribute something. In the case of ads - it's your eyes. No, it's not. Either something is free or is not. Either I chose to pay or I don't. If it's not free and I choose to pay, I can enjoy the service. If I choose not to pay, they can refuse me. If it's free, and I pay (donate), good. If I decide not to pay, it's on you to bear the cost. I don't have any obligation to…

> If I decide not to pay, it's on you to bear the cost. I don't have any obligation to you. That is not how the actual world functions. This sort of anarcho-primitivism does not lead itself to large scale, widely available, systems. In society you pay taxes for services you perceive as (locally) free. On the internet you pay with ads (at least for now). You are correct that you can exploit a free service. In some ser…

[flagged]

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#288

Post by [deleted] »

nevdka wrote: post #58
fendy3002 wrote: post #38

Earlier quoted context omitted.

True until it can be "monopolized". I guess in the near future govt will regulate green energy to some model that can give enough profit margin for corporates, and that will increase green energyp price to near fossil fuel, with bigger margin. Subscription based solar panel and electric vehicles come to mind. As for reddit and twitter it's not the efficiency and room for profit, it's the cost to provide said content…

You don't need a monopoly, you need competition. Renewables sell into the same energy market as fossil fuels, and get paid the same price. So you end up with low cost renewables making higher profits than high cost fossil fuels, and so attract more investment. Long term, when renewables have displaced fossil fuels, then profits will fall. But that only happens after the renewables get investment.

[deleted]

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#289

Post by adrr »

makeitdouble wrote: post #25
gleenn wrote: post #5

His two examples are Twitter and Reddit whose ad revenue is dying because those two companies have made huge blunders. Elon seems to almost actively be killing Twitter (which the poster even states). Reddit screwed Apollo and then many of the most popular subreddits protested and did things like show porn on otherwise usually SFW content to prevent Reddit from showing ads and thus killing their profits. Those are big…

What examples of ad based rising companies do you see ? My first thought was Google, and it's started to plateau in the recent years: https://www.macrotrends.net/stocks/charts/GOOGL/alphabet/rev... . Meta also took a dive, and while it was from a sharp turn of the business focus, I'd argue it comes from an attempt to avoid staying on a stagnating market.

some of the decline is attributed to companies pulling back on marketing spend due to declines in consumer spending and also because of iOS changes that has led to decreased efficiency in targeting.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#290

Post by flagrant_taco »

adrr wrote: post #289
makeitdouble wrote: post #25

Earlier quoted context omitted.

What examples of ad based rising companies do you see ? My first thought was Google, and it's started to plateau in the recent years: https://www.macrotrends.net/stocks/charts/GOOGL/alphabet/rev... . Meta also took a dive, and while it was from a sharp turn of the business focus, I'd argue it comes from an attempt to avoid staying on a stagnating market.

some of the decline is attributed to companies pulling back on marketing spend due to declines in consumer spending and also because of iOS changes that has led to decreased efficiency in targeting.

This gets to one big confusion I have, with ad revenue and volume decreasing why are the ad platforms selling more ad spots? When demand for ad spots falls, the supply of spots should fal as fast or slightly faster to avoid a price collapse.

Attempting to shore up revenue by trying to show even more ads is begging for your business to crumble and die a quick, painful death.

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