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The ad-based internet is dying, and it's getting worse in the process [video]

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Re: The ad-based internet is dying, and it's getting worse in the process [video]

#21

Post by brewdad »

phaedrus wrote: post #17
gleenn wrote: post #5

His two examples are Twitter and Reddit whose ad revenue is dying because those two companies have made huge blunders. Elon seems to almost actively be killing Twitter (which the poster even states). Reddit screwed Apollo and then many of the most popular subreddits protested and did things like show porn on otherwise usually SFW content to prevent Reddit from showing ads and thus killing their profits. Those are big…

The YouTube channel Second Thought recently put out a video ( https://www.youtube.com/watch?v=3gSzzuY1Yw0 ) whose thesis was that even being cheaper than fossil fuels is not / will not be enough for green energy to win, because under capitalism a cheap thing that also has low profit margin will not attract investment compared to a bit more expensive thing which can be exploited for more profit. I wonder if a similar…

Your coworker is wise. Economic theory holds that in a truly efficient market, profits approach 0.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#22

Post by jstarfish »

mschuster91 wrote: post #4

It's gotta be ironic that the most recent comment on a video about ads is some spam advertising a get-rich-quick scheme. The sad fact is that there still seem to be more than enough utterly braindead marks on the Internet that fall for these scams and thus make the spam campaigns, scare ads and other crap "worth the effort".

> The sad fact is that there still seem to be more than enough utterly braindead marks on the Internet that fall for these scams

Defense is a game of resource exhaustion. Even security experts get tired/drunk/overwhelmed and make errors in judgment. I almost fell for a recent phishing exercise myself.

A growing number of these "utterly braindead marks" are people like your own parents and grandparents, whose brains are in fact degrading. Meanwhile the threats continue to evolve and new vectors arise. It's like applying for jobs. The more scammers try, the higher the chances an attempt will eventually succeed.

PSA: Expecting an inheritance? Keep your parents out of trouble or you'll never see it. The power-of-attorney scam is alive and well.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#23

Post by qup »

charlieyu1 wrote: post #12
baron816 wrote: post #9

I think we really need microtransactions. Pay $0.05 to read this article? Sure. Whoever figures out the infrastructure for that (seems like it would be right up Stripe’s alley) is going to make trillions.

We already have enough content farms.

At least in this situation they'd be identifying themselves up front.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#24

Post by nonlogical »

baron816 wrote: post #9

I think we really need microtransactions. Pay $0.05 to read this article? Sure. Whoever figures out the infrastructure for that (seems like it would be right up Stripe’s alley) is going to make trillions.

This is sort of a thing now with Bitcoin Lightning. You already can listen to podcasts and “stream” them a certain amount of money of your choosing. Called Value For Value and part of podcasting 2.0 spec. Whether this scales to entire internet I don’t know, but kindling is there.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#25

Post by makeitdouble »

gleenn wrote: post #5

His two examples are Twitter and Reddit whose ad revenue is dying because those two companies have made huge blunders. Elon seems to almost actively be killing Twitter (which the poster even states). Reddit screwed Apollo and then many of the most popular subreddits protested and did things like show porn on otherwise usually SFW content to prevent Reddit from showing ads and thus killing their profits. Those are big…

What examples of ad based rising companies do you see ?

My first thought was Google, and it's started to plateau in the recent years:

https://www.macrotrends.net/stocks/charts/GOOGL/alphabet/rev....

Meta also took a dive, and while it was from a sharp turn of the business focus, I'd argue it comes from an attempt to avoid staying on a stagnating market.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#26

Post by b112 »

baron816 wrote: post #9

I think we really need microtransactions. Pay $0.05 to read this article? Sure. Whoever figures out the infrastructure for that (seems like it would be right up Stripe’s alley) is going to make trillions.

Micro-transactions will need to be $0.0001 or $0.00001, for it to ever gain acceptance.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#27

Post by kevingadd »

nonlogical wrote: post #24
baron816 wrote: post #9

I think we really need microtransactions. Pay $0.05 to read this article? Sure. Whoever figures out the infrastructure for that (seems like it would be right up Stripe’s alley) is going to make trillions.

This is sort of a thing now with Bitcoin Lightning. You already can listen to podcasts and “stream” them a certain amount of money of your choosing. Called Value For Value and part of podcasting 2.0 spec. Whether this scales to entire internet I don’t know, but kindling is there.

I know one of the goals for Lightning Network was to cut transaction fees. Did that actually work out - is it realistic to pay someone $0.05 USD-equivalent in Bitcoin using Lightning? Or do I need to use an exchange/intermediary still?

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#28

Post by mhh__ »

phaedrus wrote: post #17
gleenn wrote: post #5

His two examples are Twitter and Reddit whose ad revenue is dying because those two companies have made huge blunders. Elon seems to almost actively be killing Twitter (which the poster even states). Reddit screwed Apollo and then many of the most popular subreddits protested and did things like show porn on otherwise usually SFW content to prevent Reddit from showing ads and thus killing their profits. Those are big…

The YouTube channel Second Thought recently put out a video ( https://www.youtube.com/watch?v=3gSzzuY1Yw0 ) whose thesis was that even being cheaper than fossil fuels is not / will not be enough for green energy to win, because under capitalism a cheap thing that also has low profit margin will not attract investment compared to a bit more expensive thing which can be exploited for more profit. I wonder if a similar…

"Green energy cheaper why not using it" => it's not cheaper under a broad enough definition of cheap.

Junk bonds have high yields, why don't why all buy them?

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#29

Post by PrimeMcFly »

Most advertising is wasted money anyway. Companies keep paying for advertising because they believe it works and out of tradition.

If Coke stopped advertising (and I think they, or Pepsi did), they would have no significant reduction in sales.

Ads should be for new interesting products, not things people have already made their decisions on.

This fake advertising economy is one of the ways the first world keeps money cycling internally, stopping it from being distributed globally.

Re: The ad-based internet is dying, and it's getting worse in the process [video]

#30

Post by rglullis »

binkHN wrote: post #16
baron816 wrote: post #9

I think we really need microtransactions. Pay $0.05 to read this article? Sure. Whoever figures out the infrastructure for that (seems like it would be right up Stripe’s alley) is going to make trillions.

I thought this was a use case for cryptocurrency! Hahaha!

You joke, but this is exactly what I was hoping Brave was doing:

- become the gateway for advertisement money

- make it opt-in and share the revenue with users that see the ads.

- make it easy for the users to redistribute this earned money with the content creators they like.

Yeah, you are going to tell me that this could be done without crypto, and I will respond that micropayments are still not solved.

I will accept a criticism about Brave sticking with the token, though - they could've gone with a stabletoken and their business model would seem a lot more legit.

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