Earlier quoted context omitted.
Famously saved in a way that kicked off the American craft brewing movement. Fritz Maytag brought a modern microbiological perspective to American brewing, reintroduced dormant American styles, validated that there was a market for such beers, and deliberately helped other breweries brew great beer rather than expanding faster than he felt comfortable to meet demand. It was a viable business when Maytag decided to re…
And I think the economy has a great effect. Craft beer is expensive , and when everything else has doubled in price, it becomes a luxury. Between that and competing for shelf space when the oligopoly has crammed the shelves with faux "craft" beers, I'm expecting a shakeout in the craft brew business - a local brewery closed up at the end of May with about a week of warning and no reason why, even though the taproom a…
The craft brewers that are all making the same N-times-hopped IPAs might die off, and for the better.