I think it’s an example of trying to charge for things that are low value, and, more importantly, low cost.
Storing text files in the cloud is super cheap. And having an app to easily edit those files is super cheap.
It was free in the beginning because this is a “classic” software problem where it’s cheap to develop and close to $0 marginal dollars for a user.
When Evernote started charging for dumb features and locking in my notes, I switched to one of many free, open source, or very cheap alternatives.
I think Evernote’s problem is that it should have just stayed a 1-2 person company. They ramped up costs, then pushed up prices, and customers mehhed out.
The lesson here is to do something valuable or do something cheap. But don’t do something not valuable and expensive.
Sync is nice, but notes can be easily synced everywhere by layering on top of Dropbox or iCloud or whatever. I don’t want custom Evernote sync and I especially don’t want to pay as much as Dropbox for it. Id rather just pay for Dropbox and then toss in a bunch of files.