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Apple forced to make major cuts to Vision Pro headset production plans

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Re: Apple forced to make major cuts to Vision Pro headset production plans

#131

Post by turnsout »

rchaud wrote: post #124
turnsout wrote: post #115

Earlier quoted context omitted.

It doesn't need to be the next iPhone to be a great business. Famously, AirPods alone would be a Fortune 200 company (probably higher now).

This assumes that an independent accessory vendor could somehow worm its way into Apple's multi-billion dollar marketing campaigns. Airpods sell primarily due to the value of being a 1st-party Apple accessory.

First of all, I disagree with the premise—plenty of Android users buy AirPods. But putting that aside, why does the success of AirPods invalidate the point that Vision Pro could be successful without being as big as the iPhone?

Re: Apple forced to make major cuts to Vision Pro headset production plans

#132

Post by robbyking »

jmye wrote: post #126
robbyking wrote: post #89

Earlier quoted context omitted.

I agree about VR, but I'm really excited for advancements in AR! I'm a really avid mountain biker, road cyclist and snowboarder, and I'd love some basic telemetry displayed in the goggles or glasses I'm already wearing. Nothing kills a ride faster than having to stop to pull out your phone to see if you missed a turn or to figure out which unmarked trail you're supposed to take. (Not to mention all of the information…

As a trail runner, same - I really look forward to a future where decent glasses can show route details/programmable workout info/etc. and I can leave the watch at home. Less crap to carry + more info readily available would be awesome! I know that's not the problem Apple's solving here, but I'm hopeful that anything they can do to push AR will filter down quickly.

Absolutely! I feel like VR is still in its Napster phase.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#133

Post by rchaud »

thebruce87m wrote: post #123
cubefox wrote: post #86

Earlier quoted context omitted.

> 2) Apple not being trapped in the “if we can’t sell a billion of them then why even bother?” mindset that so many other companies get trapped in It seems to be the opposite with folding phones. A lot of Android manufacturers releasing them, despite low sales numbers, while Apple apparently thinks: if we can’t sell a billion of them then why even bother?

Apple are at the “the technology isn’t quite there yet” phase. When they enter the market you’ll know you’ll probably get something semi reliable.

I'm typing this on a foldable phone right now, which is plenty reliable. One of the enduring myths about Apple's late entry into product sectors is the idea that they're waiting to "get it right". The first iPhone was a joke, it took them until the 3GS to get it right.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#134

Post by taeric »

MBCook wrote: post #127
taeric wrote: post #116

Earlier quoted context omitted.

I think it has largely been the artists in non movie firms, though? Prosumer and journalistic endeavors, at large. Wacom and similar setups dominate the asset creation industry.

I was specifically thinking of the movie industry, as I know they’ll spend outrageous sums on computers because the tab nothing and they need the best. You’re right, Apple stuff is certainly used in tons of other industries by people who either need them for a specific reason or just prefer them.

Right, I could tell your quote was about the movie industry. I don't know how accurate that actually is, though. Seems every time I've gotten a dive about what tools are used by movie editing groups, it has not been Mac.

Do you have quotes showing otherwise? I wouldn't be shocked to be wrong here, mind you.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#135

Post by soco »

JohnFen wrote: post #125
Waterluvian wrote: post #22

I am very pessimistic about the future of VR beyond it being super nice for niche cases. But I think there’s something fundamentally good about: 1) Apple taking a stab at it, because it’s the kind of thing where UX really matters and Apple does UX well. 2) Apple not being trapped in the “if we can’t sell a billion of them then why even bother?” mindset that so many other companies get trapped in, often because they’r…

> Apple does UX well. I hear people say this often enough to question my own sanity, because I don't find Apple's UX to be very good at all. I find it confusing and it makes things difficult to figure out.

If you are using Apple products since decades of course you are used to it - except some complaints between major releases. If you just come from any other corner, oh well...

Re: Apple forced to make major cuts to Vision Pro headset production plans

#136

Post by anthonygd »

duped wrote: post #63
brookst wrote: post #43

Earlier quoted context omitted.

Man you really hate this thing! Apple has the luxury of being patient, and the benefit of a developer ecosystem and bottomless funds. This release may or may not be huge (I don’t think it will), but the one after, or the one after that, probably will be. I agree Apple doesn’t know the use cases or customers that will be big for gen 3 in a few years. So what? They didn’t know that for the Watch or iPhone either. The m…

> the benefit of a developer ecosystem Apple hates 3rd party developers, the ecosystem exists because there's money to be made off Apple users. If there's no users of an Apple device there will be no developers - and frankly, there's no incentive to even hack around on their devices.

I would have said they loved 3rd party developers.

Apple likes to build platforms and let 3rd party developers figure out the application layer. After a third party finds a big enough market Apple will crush them and take it. It's essentially just outsourced R&D where Apple doesn't pay for the bad ideas.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#137

Post by esafak »

sinemetu11 wrote: post #92
cdumler wrote: post #85

For all the people saying that this is dead on arrival or will never gain traction because it's too expensive, too bulky, too whatever: this is going succeed. The first watch serious sucked, but now it has all kinds of sensors and an always on display. A lot of those unique components (like the stereoscopic display) will get mass produced, which will bring down cost. Refinement will improve abilities. This particular…

Consider the alternative -- most people don't care about this device...how many non-video-game playing people bought a VR headset until now?

This is not VR.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#138

Post by ilinx »

JohnFen wrote: post #125
Waterluvian wrote: post #22

I am very pessimistic about the future of VR beyond it being super nice for niche cases. But I think there’s something fundamentally good about: 1) Apple taking a stab at it, because it’s the kind of thing where UX really matters and Apple does UX well. 2) Apple not being trapped in the “if we can’t sell a billion of them then why even bother?” mindset that so many other companies get trapped in, often because they’r…

> Apple does UX well. I hear people say this often enough to question my own sanity, because I don't find Apple's UX to be very good at all. I find it confusing and it makes things difficult to figure out.

Could you provide an example of the sort of thing you’re talking about? Because I’m the type of person the other commenter was talking about (I’ve been in the Apple ecosystem for a very long time), and I feel I’m too close to it to have a reasonably objective viewpoint on it one way or the other.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#139

Post by soligern »

Waterluvian wrote: post #22

I am very pessimistic about the future of VR beyond it being super nice for niche cases. But I think there’s something fundamentally good about: 1) Apple taking a stab at it, because it’s the kind of thing where UX really matters and Apple does UX well. 2) Apple not being trapped in the “if we can’t sell a billion of them then why even bother?” mindset that so many other companies get trapped in, often because they’r…

VR with extremely light eyewear coupled with extremely high resolution where real life is indistinguishable is essentially being able to pick your reality. I don’t think there’s any doubt that this wouldn’t be a niche thing.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#140

Post by claytongulick »

ilinx wrote: post #138
JohnFen wrote: post #125

Earlier quoted context omitted.

> Apple does UX well. I hear people say this often enough to question my own sanity, because I don't find Apple's UX to be very good at all. I find it confusing and it makes things difficult to figure out.

Could you provide an example of the sort of thing you’re talking about? Because I’m the type of person the other commenter was talking about (I’ve been in the Apple ecosystem for a very long time), and I feel I’m too close to it to have a reasonably objective viewpoint on it one way or the other.

Window management on OSX.
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