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Apple wants rights to the image of apples in Switzerland

wired.com

31–40 of 191 posts

Re: Apple wants rights to the image of apples in Switzerland

#32

The kind of ridiculous situation that arises when a company is drowning in money with no idea what to do about it. Make work for lawyers, Make work for engineers, share buybacks, no good vision on how to spend the money

Funny how 'give more of it to employees' and 'lower prices' aren't really in the vocabulary

Re: Apple wants rights to the image of apples in Switzerland

#33
post #6

> THE FRUIT UNION Suisse is 111 years old. For most of its history, it has had as its symbol a red apple with a white cross—the Swiss national flag superimposed on one of its most common fruits. But the group, the oldest and largest fruit farmer’s organization in Switzerland, worries it might have to change its logo, because Apple, the tech giant, is trying to gain intellectual property rights over depictions of appl…

Their logo:

https://www.swissfruit.ch/wp-content/themes/dudapress/dist/a...

Re: Apple wants rights to the image of apples in Switzerland

#34

I'd love to see an interview with one of these lawyers. What trauma does it take to warp a human mind into thinking you can own the concept of images of a fruit? Or is this a case of pure sociopathy and the rule of law is the only thing stopping these guys from torturing animals and running over kids in the street?

I bet the lawyers at Apple have some weird KPIs related to number of cases.

Re: Apple wants rights to the image of apples in Switzerland

#35
post #7

This is kind of the opposite of a similar situation that just happened in Chile The company NotCo got sued by the milk producers association for mis-using the word Leche (milk in Spanish) in their NotMilk product so it doesn’t use the word Milk The milk producers won and the courts have ordered NotCo to change the name of their NotMilk product

I feel like that is (should be?) more about food safety rather than IP. If you call it X but it has no nutritional similarity to X, that could be dangerous to consumers.

That's not to say other attempts at protecting food-related terms aren't profit protection instead. Take "champagne" for example...

Re: Apple wants rights to the image of apples in Switzerland

#37

It would be fun if they lost also the trademark of any apple-related image, including their silly bitten apple logo. Really, fuck IP and trademark laws. I see it as a net negative. I would rather throw this cursed baby away along with its shit water.

How about fuck Apple? This is not the intent of IP and trademark laws, and Apple are the ones actually trying to abuse these laws to their advantage.

Re: Apple wants rights to the image of apples in Switzerland

#38
post #14
post #12

Earlier quoted context omitted.

> no good vision Ah yes, years of continuing technical and product innovations, with "no good vision"

Attacking fruit sellers is not "a vision".

Which isn’t what’s happening. A fruit seller has a hypothetical concern over a trademark application, which is how you turn a non story into a story on a slow news day.

Re: Apple wants rights to the image of apples in Switzerland

#39
post #16
post #6

> THE FRUIT UNION Suisse is 111 years old. For most of its history, it has had as its symbol a red apple with a white cross—the Swiss national flag superimposed on one of its most common fruits. But the group, the oldest and largest fruit farmer’s organization in Switzerland, worries it might have to change its logo, because Apple, the tech giant, is trying to gain intellectual property rights over depictions of appl…

There should be a penalty for such bogus trademark claims, best as % of the global revenue. Then, maybe, they would learn that a corporation cannot bully others only because it has unlimited legal resources.

Nah, just void their trademark.
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