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Ask HN: Has Google search switched to infinite scrolling for you too now?

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Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#111
post #83

Earlier quoted context omitted.

Nowadays while watching videos in YouTube, I get more occurrences of ads, even in short videos, compared to just a few days back. Very irritating. Started looking out for other options than YouTube.

They got me to pay for premium just to avoid ads. But I’m really struggling to justify paying for it, and its more likely that I’ll abandon the platform altogether.

I'd considered it, but so many videos are just filler to drive ad impressions that I can't justify it because the content quality is still lacking for what I want.

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#112
post #94

They had to make this change because they increased the number of ads. If the result is paginated, a high percentage of links in the first page would be ads. With infinite scroll that's not a problem because there are an infinite number of links on "the first page". Overall, Google has turned up the number of ads. Not just in search, but also in YouTube and also in Gmail. In YouTube, you didn't have ads in low-view-c…

> number of ads ... also in Gmail I wonder when they cut IMAP/POP3 access to Gmail.

They won't. They'll find some bullshit "security" justification to force 2FA with 30 minute oauth tokens or something else that will make using IMAP too annoying for most, and which'll be difficult to automate.

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#113

They had to make this change because they increased the number of ads. If the result is paginated, a high percentage of links in the first page would be ads. With infinite scroll that's not a problem because there are an infinite number of links on "the first page". Overall, Google has turned up the number of ads. Not just in search, but also in YouTube and also in Gmail. In YouTube, you didn't have ads in low-view-c…

> there are an infinite number of links on "the first page".

Advertisers won't buy it. They'll demand Google to measure "number of links on first load" instead.

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#114
post #113

They had to make this change because they increased the number of ads. If the result is paginated, a high percentage of links in the first page would be ads. With infinite scroll that's not a problem because there are an infinite number of links on "the first page". Overall, Google has turned up the number of ads. Not just in search, but also in YouTube and also in Gmail. In YouTube, you didn't have ads in low-view-c…

> there are an infinite number of links on "the first page". Advertisers won't buy it. They'll demand Google to measure "number of links on first load " instead.

Advertisers been paying for overpriced Google real estate for decades. Just look at all those brands advertising on their own brand names to ensure they are at the top. Quite the Google tax.

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#115
post #113

Earlier quoted context omitted.

> there are an infinite number of links on "the first page". Advertisers won't buy it. They'll demand Google to measure "number of links on first load " instead.

Advertisers been paying for overpriced Google real estate for decades. Just look at all those brands advertising on their own brand names to ensure they are at the top. Quite the Google tax.

It's basically a protection racket. Don't buy your name? Someone else will.

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#116
post #83

They had to make this change because they increased the number of ads. If the result is paginated, a high percentage of links in the first page would be ads. With infinite scroll that's not a problem because there are an infinite number of links on "the first page". Overall, Google has turned up the number of ads. Not just in search, but also in YouTube and also in Gmail. In YouTube, you didn't have ads in low-view-c…

Nowadays while watching videos in YouTube, I get more occurrences of ads, even in short videos, compared to just a few days back. Very irritating. Started looking out for other options than YouTube.

YouTube web on chrome seems to not have (interstitial video) ads while iOS native app has an absurd number. It almost seems like a ‘bug’

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#118

They had to make this change because they increased the number of ads. If the result is paginated, a high percentage of links in the first page would be ads. With infinite scroll that's not a problem because there are an infinite number of links on "the first page". Overall, Google has turned up the number of ads. Not just in search, but also in YouTube and also in Gmail. In YouTube, you didn't have ads in low-view-c…

Wall Street demands growth of top line or greater profitability. This is Google’s way of meeting shareholder demands. Yes short sighted. And yes opens the door for chatGPT

It's not just investors, Google is the quintessential example of a company that has taken metric based decision making too far. Everyone in the organisation has metrics to meet, and those KPIs affect promotions and pay. If your KPIs are entirely driven by revenue/profit it distorts the decision making of everyone and focuses on what large impact an individual or team can make to their bottom line, no mater what the collateral is.

This is I think a good example of that in action.

Another is the Google Domains shutdown. Domain names are a low margin commodity market, with a lot of competition. Someone somewhere in Google decided that for their own personal metrics selling the product was good for them. Removing a fairly thinly profitable team, and at the same time a windfall generated by them personally. It clearly should have been treated as an important value add for UX.

I do believe the penny is dropping and advertisers are beginning to see just how little Google cares about how well they are doing. As long as you continue to spend more, Google are happy, even if I'm you are making less yourself. Your advertising rep isn't their to help you improve your ads and make them more cost effective, they are there to extract more of your margin from you.

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#119
post #83

Earlier quoted context omitted.

Nowadays while watching videos in YouTube, I get more occurrences of ads, even in short videos, compared to just a few days back. Very irritating. Started looking out for other options than YouTube.

YouTube web on chrome seems to not have (interstitial video) ads while iOS native app has an absurd number. It almost seems like a ‘bug’

Adblockers work to block them. If you use an Adblock in chrome that’s likely why you don’t see them.

I use an iOS Adblock tool and have replaced my native YouTube app with a shortcut to the safari site. That way Adblock works there too.

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#120
For anyone frustrated with Google searches poor result set - especially for very obscure search terms where it often returns "0 results" even though you know that what you're looking for is on the internet...

Try Baidu. Its search index is much bigger, and even if you don't speak chinese it is very usable. I frequently find what I'm looking for there when Google fails me.

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