Earlier quoted context omitted.
> Now fast forward a decade. Google drop their "do no evil" motto and jack up ad prices. Online store now pays 10 times as much for their ads and have to raise prices to cover the costs. This is just not true and not how Google's ads work. Google has a bidding system. You don't have to pay their prices if your ads aren't profitable. You can pull out. You can go somewhere else. You can try other forms of marketing. Yo…
> You can go somewhere else. Yeah, right.
You can make a case that replacing Google with a bunch of bespoke ad vectors isn't a real alternative because they don't have Google's reach but Facebook does.