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>EU is “concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack.” There are plenty of competitors in the ad tech space. China created TikTok. Korea created KaoKaoTalk. Even Japan created Line. Meanwhile, the EU, for all it's antitrust regulation, hasn't created anything substantial. Perhaps, it's the burdensome regulation that's the problem.
Earlier quoted context omitted.
> How quickly would public opinion change if Google decided to just shut off their service in the EU for a day? Always this same old tune. Do you realize how outlandish and naive it is to even suggest that? Google is fighting tooth and nail to make sure that EU laws are laxist. You know why? Because they know that they will have to comply, in the end. The market is just too big to let go of. And I don't think you're…
My point, though, is where do we draw the line between antitrust enforcement because it serves the public's best interest, and enforcement that results in a net negative experience?
Earlier quoted context omitted.
A better argument is simply that the US routinely (and selectively) enforces its rules well beyond its borders. So why shouldn't anyone else with the clout needed...
Can't wait for the chinese or indian SEC to start suing US nationals for different exotic financial wrongdoings on some half hidden rule
Google will rather split up the internet by pulling out of Europe than follow this. And isn't ads the only profitable business Google has? If they sell it, there Google search, Gmail etc couldn't exist.
>Approximately 86% of online display advertising space in the U.S. is boughtand sold in real-time on electronic trading venues, which the industry calls “advertising exchanges.” With intermediaries that route buy and sell orders, the structure of the ad market is similar to the structure of electronically traded financial markets. In advertising, a single company, Alphabet (“Google”), simultaneously operates the leading trading venue, as well as the leading intermediaries that buyers and sellers go through to trade. At the same time, Google itself is one of the largest sellers of ad space globally. This Article explains how Google dominates advertising markets by engaging in conduct that lawmakers prohibit in other electronic trading markets: Google’s exchange shares superior trading information and speed with the Google-owned intermediaries, Google steers buy and sell orders to its exchange and websites (Search & YouTube), and Google abuses its access to inside information. In the market for electronically traded equities, we require exchanges to provide traders with fair access to data and speed, we identify and manage intermediary conflicts of interest, and we requiretrading disclosures to help police the market. Because ads now trade on electronic trading venues too, should we borrow these three competition principles to protect the integrity of advertising?
Google Is Dominating Hidden Market With No Rules https://www.nytimes.com/2021/06/21/opinion/google-monopoly-r...
Before anyone makes the argument that the EU should have no jurisdiction over an American entity, please remember that Google sells its services in Europe. It's well within the jurisdiction of the EU to regulate how anyone does business here. Google Ireland alone had a 50B euro turnover. The breaking up of monopolies used to be in the toolbox of American antitrust policies, back when America enforced antitrust legisl…
I used to believe that company breakups should happen automatically when they reach 1% of the country's GDP. There are lots of ways companies could avoid having the government decide how to break them up such as issuing dividends instead of hording cash, spinning off non-core businesses, setting up independent IP companies that would license back IP to the core company (and as an indpendent company, be required to li…
Should the US break up LVMH given how dominant they are in luxury goods?
These rulings for a company of Google's stature/importance are always funny to me. How quickly would public opinion change if Google decided to just shut off their service in the EU for a day? Monopolistic breakups that serve the public's best interest are one thing. But how many people actually care that Google might represent a monopoly? Does it actually affect people negatively if the result is a positive online u…
> The world runs on Google
Until it doesn't. No individual and no company is indispensable.
Before anyone makes the argument that the EU should have no jurisdiction over an American entity, please remember that Google sells its services in Europe. It's well within the jurisdiction of the EU to regulate how anyone does business here. Google Ireland alone had a 50B euro turnover. The breaking up of monopolies used to be in the toolbox of American antitrust policies, back when America enforced antitrust legisl…
>Google Ireland alone had a 50B euro turnover. Not to discredit the rest of what you're saying, because it is true the EU has jurisdiction and that anti-trust is a lost art in many places in the world. Still, saying Google Ireland 'alone' is a bit funny when Google (like all multinationals) is known to take advantage of Ireland's tax laws to funnel as much of their EU business through. Whatever money Google is making…