EU suggests breaking up Google's ad business in preliminary antitrust ruling
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Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#2Before anyone makes the argument that the EU should have no jurisdiction over an American entity, please remember that Google sells its services in Europe. It's well within the jurisdiction of the EU to regulate how anyone does business here. Google Ireland alone had a 50B euro turnover.
The breaking up of monopolies used to be in the toolbox of American antitrust policies, back when America enforced antitrust legislation on its own companies.
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#3Before anyone makes the argument that the EU should have no jurisdiction over an American entity, please remember that Google sells its services in Europe. It's well within the jurisdiction of the EU to regulate how anyone does business here. Google Ireland alone had a 50B euro turnover. The breaking up of monopolies used to be in the toolbox of American antitrust policies, back when America enforced antitrust legisl…
>back when America enforced antitrust legislation on its own companies
A great book about that era is "Goliath" by Matt Stoller.
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#4Before anyone makes the argument that the EU should have no jurisdiction over an American entity, please remember that Google sells its services in Europe. It's well within the jurisdiction of the EU to regulate how anyone does business here. Google Ireland alone had a 50B euro turnover. The breaking up of monopolies used to be in the toolbox of American antitrust policies, back when America enforced antitrust legisl…
>Google Ireland alone had a 50B euro turnover.
Not to discredit the rest of what you're saying, because it is true the EU has jurisdiction and that anti-trust is a lost art in many places in the world. Still, saying Google Ireland 'alone' is a bit funny when Google (like all multinationals) is known to take advantage of Ireland's tax laws to funnel as much of their EU business through.
Whatever money Google is making in Ireland isn't just what they're making from the Irish market, it's also from whatever they're making everywhere else in the EU who's origins are ambiguous enough to not be attached to any single country.
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#5Before anyone makes the argument that the EU should have no jurisdiction over an American entity, please remember that Google sells its services in Europe. It's well within the jurisdiction of the EU to regulate how anyone does business here. Google Ireland alone had a 50B euro turnover. The breaking up of monopolies used to be in the toolbox of American antitrust policies, back when America enforced antitrust legisl…
equally good and bad as the fractured tax policies of Europe is what allows Gogle to avoid US corporation taxation.
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#6[flagged]
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#7Before anyone makes the argument that the EU should have no jurisdiction over an American entity, please remember that Google sells its services in Europe. It's well within the jurisdiction of the EU to regulate how anyone does business here. Google Ireland alone had a 50B euro turnover. The breaking up of monopolies used to be in the toolbox of American antitrust policies, back when America enforced antitrust legisl…
equally good and bad as the fractured tax policies of Europe is what allows Gogle to avoid US corporation taxation.
I think it is fairer to say US tax law allows Google to avoid US corporation tax no?
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#8Before anyone makes the argument that the EU should have no jurisdiction over an American entity, please remember that Google sells its services in Europe. It's well within the jurisdiction of the EU to regulate how anyone does business here. Google Ireland alone had a 50B euro turnover. The breaking up of monopolies used to be in the toolbox of American antitrust policies, back when America enforced antitrust legisl…
>Google Ireland alone had a 50B euro turnover. Not to discredit the rest of what you're saying, because it is true the EU has jurisdiction and that anti-trust is a lost art in many places in the world. Still, saying Google Ireland 'alone' is a bit funny when Google (like all multinationals) is known to take advantage of Ireland's tax laws to funnel as much of their EU business through. Whatever money Google is making…
Yep, and that's how you get Ireland's GDP per capita artificially inflated to $114k, when in reality it should be maybe a third of that...
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#9Before anyone makes the argument that the EU should have no jurisdiction over an American entity, please remember that Google sells its services in Europe. It's well within the jurisdiction of the EU to regulate how anyone does business here. Google Ireland alone had a 50B euro turnover. The breaking up of monopolies used to be in the toolbox of American antitrust policies, back when America enforced antitrust legisl…
A better argument is simply that the US routinely (and selectively) enforces its rules well beyond its borders. So why shouldn't anyone else with the clout needed...
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#10These rulings for a company of Google's stature/importance are always funny to me. How quickly would public opinion change if Google decided to just shut off their service in the EU for a day?
Monopolistic breakups that serve the public's best interest are one thing. But how many people actually care that Google might represent a monopoly? Does it actually affect people negatively if the result is a positive online user experience? The world runs on Google and forcing that to change seems like a step backwards at first glance.