There are plenty of competitors in the ad tech space. China created TikTok. Korea created KaoKaoTalk. Even Japan created Line. Meanwhile, the EU, for all it's antitrust regulation, hasn't created anything substantial. Perhaps, it's the burdensome regulation that's the problem.
EU suggests breaking up Google's ad business in preliminary antitrust ruling
21–30 of 361 posts
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#22Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#23Is there anyone who would seriously disagree ?
I disagree. I think this sets a bad precedence. Who's next? Apple? Microsoft? There needs to be some formal process in which countries can vote/object to these things. Breaking up Google has ramifications for the entire world. Europe should not abuse this sort of power. I don't see Europe breaking up Luxottica, LVHM, De Beers Group.
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#24Before anyone makes the argument that the EU should have no jurisdiction over an American entity, please remember that Google sells its services in Europe. It's well within the jurisdiction of the EU to regulate how anyone does business here. Google Ireland alone had a 50B euro turnover. The breaking up of monopolies used to be in the toolbox of American antitrust policies, back when America enforced antitrust legisl…
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#25Should the US break up LVMH given how dominant they are in luxury goods?
Can you give a reasonable argument why they shouldn't? I'm not sure you're making the point you think you're making.
But as we know, Google's entire business is hugely threatened by LLMs. Over time, all companies die and get outcompeted. Google won't be any different. You don't have to regulate.
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#26>EU is “concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack.” There are plenty of competitors in the ad tech space. China created TikTok. Korea created KaoKaoTalk. Even Japan created Line. Meanwhile, the EU, for all it's antitrust regulation, hasn't created anything substantial. Perhaps, it's the burdensome regulation that's the problem.
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#27These rulings for a company of Google's stature/importance are always funny to me. How quickly would public opinion change if Google decided to just shut off their service in the EU for a day? Monopolistic breakups that serve the public's best interest are one thing. But how many people actually care that Google might represent a monopoly? Does it actually affect people negatively if the result is a positive online u…
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#28Before anyone makes the argument that the EU should have no jurisdiction over an American entity, please remember that Google sells its services in Europe. It's well within the jurisdiction of the EU to regulate how anyone does business here. Google Ireland alone had a 50B euro turnover. The breaking up of monopolies used to be in the toolbox of American antitrust policies, back when America enforced antitrust legisl…
What’s the monopoly here? There are tons of successful ad companies.
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#29These rulings for a company of Google's stature/importance are always funny to me. How quickly would public opinion change if Google decided to just shut off their service in the EU for a day? Monopolistic breakups that serve the public's best interest are one thing. But how many people actually care that Google might represent a monopoly? Does it actually affect people negatively if the result is a positive online u…
The public is _currently_ getting a good experience, why enforce our laws?
Oh no, they're evil now, and the only option, and they're entrenched. How could we have ever foreseen this!
Re: EU suggests breaking up Google's ad business in preliminary antitrust ruling
#30Is there anyone who would seriously disagree ?
The only reason Google has survived today while operating as pretty much a criminal enterprise is because they spread a massive amount of money to the pockets of influential people.