Earlier quoted context omitted.
Of course you have to pay if you are stupid. Same thing if you destroy your gas-powered car on purpose using some other method. It is not a 'fail', which implies a manufacturing error or similar.
Except in this case you wouldn't be destroying the battery "on purpose" obviously, but rather through neglect or ignorance. It's a fail in the sense that this technology has been exposed to be clearly unready for wide-scale adoption, and the company in question has barely even acknowledged the issue, let alone outlined steps it is taking to fix it or improve the design.
It will eventually be "bricked".
Just like gas-powered vehicles need to be maintained, so do electric ones. EVs actually happen to require less maintenance. Simpler too. I would say that the EV equivalent of oil changes is to keep it charged above some minimum.