Earlier quoted context omitted.
Instant Pot was purchased in 2017 by Cornell Capital, a private equity company. I discovered this just now by when I thought "I bet some private equity company bought them and destroyed them in order to make short term profits" and then googled "instant pot private equity" to see if that was the case. It appears so. Gotta love those private equity companies. I'm no expert, but this article is a good overview of how t…
If you look at Google trends, searches for instant pot peaked after the 2017 buyout. I think the examples of leveraged buyouts destroying brands is exaggerated. If it is a good brand, it will exist. It is just a chance of ownership from a capital firm to a lender.
Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
31–40 of 58 posts
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#32Take a well known, respected brand; remove all the things that made it respected, sell shoddy replacements instead (and throw the name at everything else it might stick to); and when you've milked it dry, walk away from the debts. I wish I could still easily buy real borosillicate glassware.
Are modern instant pots actually shoddy? I haven't looked at the legal documents but maybe the problem is making a product that is durable and doesn't need replacement resulting in no recurring sales. Edit: I bought my instant pot after the buyout and it seems great and as if it will last another 10 or 20 years
We had an instant pot from before the purchase which stopped working. But Instant Pot replaced it for free some time after the acquisition and the new one works significantly better than the old one and has lasted much longer as well.
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#33Earlier quoted context omitted.
If you look at Google trends, searches for instant pot peaked after the 2017 buyout. I think the examples of leveraged buyouts destroying brands is exaggerated. If it is a good brand, it will exist. It is just a chance of ownership from a capital firm to a lender.
They made a lot of sales. Why does that have to be the death of the company? Just keep making good products. Everything doesn’t have to go up forever. I know this paints me as naive but growth above all else is eating us alive. How much growth is their bankruptcy?
There’s a lot of reasons a company selling a lot of product can still go under in todays market.
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#34I don’t see how they managed to mess this up. The entire world bought an Instant Pot a few years ago when they were all the rage on Reddit, etc. We bought my brother one for a gift.
Mine’s main purpose is dealing with dinner when I forgot to defrost something the night before. Besides that it collects dust. I know it can do more but I view it as a machine that does everything ok and nothing perfect.
And if you know how to pressure cook then it easily becomes the #1 tool in your kitchen, which is what it’s become in ours.
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#35I don’t see how they managed to mess this up. The entire world bought an Instant Pot a few years ago when they were all the rage on Reddit, etc. We bought my brother one for a gift.
Instant Pot was purchased in 2017 by Cornell Capital, a private equity company. I discovered this just now by when I thought "I bet some private equity company bought them and destroyed them in order to make short term profits" and then googled "instant pot private equity" to see if that was the case. It appears so. Gotta love those private equity companies. I'm no expert, but this article is a good overview of how t…
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#36Earlier quoted context omitted.
If you look at Google trends, searches for instant pot peaked after the 2017 buyout. I think the examples of leveraged buyouts destroying brands is exaggerated. If it is a good brand, it will exist. It is just a chance of ownership from a capital firm to a lender.
They made a lot of sales. Why does that have to be the death of the company? Just keep making good products. Everything doesn’t have to go up forever. I know this paints me as naive but growth above all else is eating us alive. How much growth is their bankruptcy?
That said, bankruptcy doesn't necessarily mean it is the end of the product line. More likely it means some investors will lose some money, which is OK because they are in the business of making bets, and some won't pan out
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#37Earlier quoted context omitted.
Mine’s main purpose is dealing with dinner when I forgot to defrost something the night before. Besides that it collects dust. I know it can do more but I view it as a machine that does everything ok and nothing perfect.
It boils eggs perfectly (shells are always easy to pull off)
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#38Our first Instant Pot unit had a faulty pressure release seal in the lid and so Insta replaced and shipped a brand new lid to us free of charge.
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#39Earlier quoted context omitted.
Modern consumer brands have essentially nothing to do with selling consumer goods. They are financial vehicles for private equity to lever up on. In a decreasing liquidity environment many of these schemes will blow up. They could have sold 100x more insta pots and it wouldn't have mattered, it's pure financial gambling under the hood
I’d like to read more about this, has it been documented or analyzed in any organized way via books/research, etc. that is available?
https://www.youtube.com/watch?v=z5PLEZiSZV
https://www.youtube.com/watch?v=r3_41Whvr1I
https://www.youtube.com/watch?v=o10nh86q64Q
https://www.youtube.com/watch?v=n7VmIy0VXOY
Buy a company with debt (leveraged buy out). Hand that cash back to the "private equity investors". Let the company go bankrupt and the debt magically dissapears.
Basically legalized theft at enormous scale
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#40I don’t know what we’d do without the InstantPot. We literally have this thing going every night making veggies, beans and lentils, soups, and stews for the family. It really takes a ton of stress out of mealtimes, particularly with a toddler in the house. Even before we had a kid we were using the thing constantly, and telling all of our friends and family to buy one. Our first Instant Pot unit had a faulty pressure…