That’s too bad I love my Instant Pot it’s my favorite kitchen accessory behind my cast iron skillet.
Maybe this won't seriously impact the product line. Looks lime they're filing for Chapter 11, not Chapter 7.
Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
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Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#12I don’t see how they managed to mess this up. The entire world bought an Instant Pot a few years ago when they were all the rage on Reddit, etc. We bought my brother one for a gift.
Modern consumer brands have essentially nothing to do with selling consumer goods. They are financial vehicles for private equity to lever up on. In a decreasing liquidity environment many of these schemes will blow up. They could have sold 100x more insta pots and it wouldn't have mattered, it's pure financial gambling under the hood
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#13I don’t see how they managed to mess this up. The entire world bought an Instant Pot a few years ago when they were all the rage on Reddit, etc. We bought my brother one for a gift.
I discovered this just now by when I thought "I bet some private equity company bought them and destroyed them in order to make short term profits" and then googled "instant pot private equity" to see if that was the case. It appears so.
Gotta love those private equity companies. I'm no expert, but this article is a good overview of how they can be incentivized to kill good brands. https://www.vox.com/the-goods/2020/1/6/21024740/private-equi...
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#14I don’t see how they managed to mess this up. The entire world bought an Instant Pot a few years ago when they were all the rage on Reddit, etc. We bought my brother one for a gift.
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#15That’s too bad I love my Instant Pot it’s my favorite kitchen accessory behind my cast iron skillet.
Korean brand Cukoo preceded Instant Pot, and will exist for a long time still. Their automatic pressure cookers are better in every way.
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#16Take a well known, respected brand; remove all the things that made it respected, sell shoddy replacements instead (and throw the name at everything else it might stick to); and when you've milked it dry, walk away from the debts. I wish I could still easily buy real borosillicate glassware.
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#17Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#18That’s too bad I love my Instant Pot it’s my favorite kitchen accessory behind my cast iron skillet.
The Instant Pot’s only remarkable feature is the low price. Korean brand Cukoo preceded Instant Pot, and will exist for a long time still. Their automatic pressure cookers are better in every way.
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#19Take a well known, respected brand; remove all the things that made it respected, sell shoddy replacements instead (and throw the name at everything else it might stick to); and when you've milked it dry, walk away from the debts. I wish I could still easily buy real borosillicate glassware.
You can, in NA and ANZ at least. Last I looked “lock & lock” storage containers were still borosillicate instead of soda lime. ISTR that there are a few other similar and easy available options.
Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy
#20Earlier quoted context omitted.
Modern consumer brands have essentially nothing to do with selling consumer goods. They are financial vehicles for private equity to lever up on. In a decreasing liquidity environment many of these schemes will blow up. They could have sold 100x more insta pots and it wouldn't have mattered, it's pure financial gambling under the hood
I’d like to read more about this, has it been documented or analyzed in any organized way via books/research, etc. that is available?
https://www.npr.org/2023/04/26/1172179099/how-private-equity...
https://www.marketplace.org/2023/04/27/how-private-equity-cr...