I'm surprised no one has mentioned that AdWords can target users and offer them ads based on what they think they might want. They're not always contextual. Do you like to play games Reg?
This is a very interesting point, thank you. So here’s a thought experiment: I look at this article about dinosaurs, and Google shows me an ad about mountain bike holidays. Great timing, Spring is looming and I am making plans for Summer (Google knows this from watching my search history or annual credit card spend on travel.) It’s late afternoon, when I historically am distractible (witness reading about dinosaurs d…
The Internet Made Me Sad Today
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Re: The Internet Made Me Sad Today
#102You're looking at remnant inventory. Inventory (advertiser speak for "a page view plus a slot available on that page which we could sell an ad against") are a lot like cuts of meat. Some are worth a lot of money. Some are not, and end up getting sold to be turned into fertilizer or paste to infect cows with all matter of diseases. Things that tend to make inventory worth more money: 1) Better matching algorithms. Thi…
This is probably the most well written piece of text I have seen here on HN.
Re: The Internet Made Me Sad Today
#103Earlier quoted context omitted.
Great overview of how ads work, but the rant is still valid. As the end, the environment around us will end up to be very similar to one described in the movie Idiocracy.
Yeah, but the blame the article's author espouses is misplaced. It's not Google's fault that people want to play games any more than it's the sun's fault that it's shining outside of my window on days when I need to get real work done. As usual it's easier to blame icons and officials in situations where really it's the consumers that drive these corporate decisions with their everyday decisions. Granted, Google is s…
In the same way it's not the drug dealers fault that people [who they actively sought to get addicted] want to buy drugs [in excesses that will most likely see them to an early grave].
Re: The Internet Made Me Sad Today
#104I hate seeing ads, and I hate my websites relying on ads for revenue. My parents have many times clicked on ads accidentally thinking it was the content they want. The last thing I need to is to clear out their laptop from endless toolbars and viruses so I've installed ad blocker on all of our computers.
It's gotten out of control. Even legit websites have started taking on questionable ad inventory. The kind that has a download button and tries to trick you. The kind that looks like thumbnails for the software that you're trying to read about. Or those annoying video ads that play automatically.
I'm actually looking forward to the day when I can say "Goodbye and good riddance, advertising killed itself."
Re: The Internet Made Me Sad Today
#105Re: The Internet Made Me Sad Today
#106Why doesn't Google offer some across-the-board AdSense subscription-- $10 a month to never see a single "Ads by Google"?
"Nice browser yous gots there... would be a shame if something were to happen to it, eh? Like if some ads was to get put on the pages... 10 bucks a month, me and my boys 'take care of' that for yous". The Google Protection Racket
Say google gives you the option to pay $10/mo and not see adsense ads. Say a lot of people love that option and take advantage of it. Ad inventory goes down. Cost of ads goes up. Google looks at the price of an ad it could be showing you and goes, "why am I charging just $10?" Price of not seeing ads goes up, or even becomes its own auction.
This is how you can end up in a protection racket without meaning to.
Re: The Internet Made Me Sad Today
#107Re: The Internet Made Me Sad Today
#108Re: The Internet Made Me Sad Today
#109Earlier quoted context omitted.
really, how? Advertising is not traditionally sold on a self-service basis. It is traditionally sold via Big Enterprise Sales processes, caricatured above as "steak dinners between advertising sales and ad buyers at big brands." This is enormously big business: ever bus ad, every TV ad, most newspaper ads, etc that you've ever seen was sold this way. Google is the alternative model for advertising, and (as such) is o…
...Google is primarily an advertising company which makes excellent use of technology, not a technology company which makes good use of advertising. I absolutely agree with that, and don't really see anything controversial in that statement. I also think that Google has created more value for more people than probably any other company in history. If they are in fact an advertising company (which we agree) then the v…
The 'value' creation is the small web site owners. And they filled the money pot for that eco system with remnant advertising dollars.