Live data from Hacker News

A Swedish startup’s bid to build a green rival to AWS

sifted.eu

31–40 of 228 posts

Re: A Swedish startup’s bid to build a green rival to AWS

#31

Has "Europe is investing $X billions to rival $AMERICAN_TECH_GIANT" ever worked? I'm highly skeptical of planned enterprises. Inovation often happens organically.

It works better when they use Legislation to keep the great satan in check.

They're addicted to that market and they(we?) need checks and balances to constrain that which we have wrought

Re: A Swedish startup’s bid to build a green rival to AWS

#32
post #7

I think there’s an opportunity for an IkeaCloud or AldiCloud that is just barebones and cheap but still is a proper cloud. Given that Microsoft and google are struggling to match aws it seems we’re still decades away from someone truly being able to deliver the same features, scale, and reliability.

Doesn't this already exist in the form of Digital Ocean, Linode/Akamai, OVH, etc.?

Those are not cheap, but they do exist already yes

Re: A Swedish startup’s bid to build a green rival to AWS

#33
post #30

> “Amazon, Google and Microsoft are really good, but US authorities have the right to see the data stored on non-American citizens. That means that many companies and authorities in Europe cannot put sensitive data on the American cloud and instead store it on servers in the cellar,” Åström says. Isn't this FUD? US authorities can't subpoena data on a server in the EU even if it's owned by a US company

Anything which passes through cloudflare, AWS, Apple, or any corporation with an HQ in America is part and parcel of the American 3 letter industry

Re: A Swedish startup’s bid to build a green rival to AWS

#34

they seem to have misunderstood the why and the how of startup culture in the valley it has been a way to get startup entrepreneurs (founders) to absorb the negative cost of trying out new things; and whatever actually works well gets bought by an established winner. what's fundamentally unproven about how to build data-centers? this seems to be about using a different sort of 'power supply' for the whole project wha…

They are taking advantage of regulatory capture - that's all. I don't think I'm blaming anybody here. Maybe these are good regulations. Regardless, it creates a business opportunity.

The EU passes laws which require data/compute/whatever to run in the EU. So a company springs up with a product for that.

Re: A Swedish startup’s bid to build a green rival to AWS

#35
post #23
post #18

Corporate fluff aside, AWS is on track to run on 100% renewables by 2025[1] so the selling is mostly "European cloud" since the green part will be mostly expected by the time they actually ramp up. Competition is always good though. > Studies by 451 Research have shown that AWS’ infrastructure is 3.6 times more energy efficient than the median of U.S. enterprise data centers surveyed and up to five times more energy…

For real or are they purchasing dodgy “offsets?”

offset is what its name suggests. sometimes its ok if a company innovates or pays money to others to innovate.

Re: A Swedish startup’s bid to build a green rival to AWS

#36
post #7

I think there’s an opportunity for an IkeaCloud or AldiCloud that is just barebones and cheap but still is a proper cloud. Given that Microsoft and google are struggling to match aws it seems we’re still decades away from someone truly being able to deliver the same features, scale, and reliability.

"LidlCloud" is a thing... https://www.stackit.de/en/

Re: A Swedish startup’s bid to build a green rival to AWS

#37
post #5

Would never use a cloud service simply because "its European", it's got to be better and cheaper than AWS.

A lot of european companies would. You’d be surprised how often saas clients told me to _never_ allow client data to get anywhere near a us company. People around europe are very privacy aware.

It's something most Americans don't appreciate. Half of Europe suffered under or from a totalitarian regime not that long ago and set up their respective barriers.

Some people give it lip service in America for political points but they don't understand it on a fundamental level - most of them would turn around and complain about why google street view doesn't work in Germany.

I say this as someone who has bounced around between both sides of the pond

Re: A Swedish startup’s bid to build a green rival to AWS

#38
post #23
post #18

Corporate fluff aside, AWS is on track to run on 100% renewables by 2025[1] so the selling is mostly "European cloud" since the green part will be mostly expected by the time they actually ramp up. Competition is always good though. > Studies by 451 Research have shown that AWS’ infrastructure is 3.6 times more energy efficient than the median of U.S. enterprise data centers surveyed and up to five times more energy…

For real or are they purchasing dodgy “offsets?”

Probably a bit of both, but their competition in this article is unproven and unbuilt data centers. Ultimately DCs don't exist in a vaccum, if the energy in Europe makes it possible to be 100% renewables without dodgy offsets then everyone will be, not just evroc. If it's not possible then nothing in the articles gives me the impression that they have a secret sauce that would make their 100% renewables "true 100%".

Re: A Swedish startup’s bid to build a green rival to AWS

#40
post #7

I think there’s an opportunity for an IkeaCloud or AldiCloud that is just barebones and cheap but still is a proper cloud. Given that Microsoft and google are struggling to match aws it seems we’re still decades away from someone truly being able to deliver the same features, scale, and reliability.

Wouldn't that be Hetzner?
Post reply on HN