I kind of struggled to find the name of the company in the start of the article. Turns out its https://evroc.com
This must be the biggest-paddings-between-blocks website ever. At least for mobile.
A Swedish startup’s bid to build a green rival to AWS
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Re: A Swedish startup’s bid to build a green rival to AWS
#12If the concern mentioned in this article of "Americans can view sensitive data on European citizens," they should just go the route China did - it hosts its own version of AWS that's pretty walled off, from what I know.
China was able to pressure the west to do so because western companies:
- "need" to operate in China
- The Chinese government requires majority state ownership of enterprises
I don't think the conditions are the same in Europe, especially given the historical precedents of Safe Harbor/Privacy Shield/etc.
Re: A Swedish startup’s bid to build a green rival to AWS
#13Would never use a cloud service simply because "its European", it's got to be better and cheaper than AWS.
Seems they're aiming to capture the market of people who want "green" clouds, not "European" clouds. Besides, if you just want better and cheaper AWS, there is so many options already.
Doesn't look like being a green cloud will be a differentiator for very long.
"Amazon is the world’s largest corporate purchaser of renewable energy and is on a path to powering our operations with 100% renewable energy by 2025"
https://sustainability.aboutamazon.com/environment/renewable...
Re: A Swedish startup’s bid to build a green rival to AWS
#14They want to create competing to US cloud companies in Europe. If I understand the business strategy as presented they initially will target companies that can't use US cloud for legal reasons, so US clouds can't even compete (so the competition while they get off the ground is small scale cloud providers in Europe), which will then give them a base from which to fight the big clouds for clients. Quick googling says…
The market share of these services in the EU might end up being affected by the passage of the Digital Services Act and its sister bill the Digital Markets Act
Re: A Swedish startup’s bid to build a green rival to AWS
#15> “Amazon, Google and Microsoft are really good, but US authorities have the right to see the data stored on non-American citizens."
Unfortunately Mattias, they don't care if they have the right or not. American citizens are routinely subject to surveillance, dragnet and otherwise. I'd be very surprised if any of your data centers stay out of view of our unconscionable surveillance apparatus.
Re: A Swedish startup’s bid to build a green rival to AWS
#16Would never use a cloud service simply because "its European", it's got to be better and cheaper than AWS.
A lot of european companies would. You’d be surprised how often saas clients told me to _never_ allow client data to get anywhere near a us company. People around europe are very privacy aware.
Re: A Swedish startup’s bid to build a green rival to AWS
#17It sounds like it's layering on the European aspect to get government/EU backing. Fair enough, I hope they succeed.
Re: A Swedish startup’s bid to build a green rival to AWS
#18Corporate fluff aside, AWS is on track to run on 100% renewables by 2025[1] so the selling is mostly "European cloud" since the green part will be mostly expected by the time they actually ramp up. Competition is always good though.
> Studies by 451 Research have shown that AWS’ infrastructure is 3.6 times more energy efficient than the median of U.S. enterprise data centers surveyed and up to five times more energy efficient than the average in Europe. 451 Research also found that AWS can lower customers’ workload carbon footprints by nearly 80% compared to surveyed enterprise data centers, and up to 96% once AWS is powered with 100% renewable energy—a target we’re on path to meet by 2025.
[1] https://aws.amazon.com/energy/sustainability/
EDIT:
- GCP, 100% renewable by 2030 https://cloud.google.com/sustainability
- Azure, 100% renewable by 2025 https://azure.microsoft.com/en-us/explore/global-infrastructure/sustainability
- Oracle, 100% renewable in Europe already https://www.oracle.com/sustainability/green-cloud/Re: A Swedish startup’s bid to build a green rival to AWS
#19they seem to have misunderstood the why and the how of startup culture in the valley
it has been a way to get startup entrepreneurs (founders) to absorb the negative cost of trying out new things; and whatever actually works well gets bought by an established winner.
what's fundamentally unproven about how to build data-centers? this seems to be about using a different sort of 'power supply' for the whole project
what is to stop AWS from being even more green even faster (by buying 'greener' power supplies?)
the only way this makes sense is if their real end-game is to get bought by some already established datacenter company.
then again, it's not 2018 anymore. The VC scheme is also changing a lot. they should find a way to chuck "AI" in their pitch to get startup money now
Re: A Swedish startup’s bid to build a green rival to AWS
#20Earlier quoted context omitted.
Seems they're aiming to capture the market of people who want "green" clouds, not "European" clouds. Besides, if you just want better and cheaper AWS, there is so many options already.
Doesn't look like being a green cloud will be a differentiator for very long. "Amazon is the world’s largest corporate purchaser of renewable energy and is on a path to powering our operations with 100% renewable energy by 2025" https://sustainability.aboutamazon.com/environment/renewable...
This is for Amazon as a whole (so not AWS) but recent news (26 May 2023) seems that they are targeting net-zero by 2040:
"The ecommerce giant recently backed out of a commitment to make 50% of its shipments net-zero carbon by 2030. Amazon said in a statement that it would roll this goal into a broader Climate Pledge to reach net-zero carbon across all its operations by 2040. That's a decade later than the 50% goal, which was called "Shipment Zero" at the time." [0]
[0] https://www.businessinsider.com/amazon-shipment-zero-gives-u...
Also worth noting that this is a target. And targets can always shift eg 2040, 2050, etc