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Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

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Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#21

Post by stuff4ben »

camillomiller wrote: post #2

I’ve been in tech and business media for over 15 years. These articles appear, identical and similarly framed, every time Apple launches a product in a new category. They’ve always been rubbish, written mostly by people who haven’t tried the product. This piece pertains exactly to that sub-genre of punditry. Wasted bytes is all.

It's considered cool and edgy to hate on Apple, so of course this is going to get clicks which is all Vice cares about. I don't even need to click on this to know it's not a real review and that it's just about clickbaiting people.

Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#22

Post by herbturbo »

Most articles I've seen have echoed this sentiment, often conflating VR and AR as they go off about Meta and such. I guess with regards to the average consumer they are right about it being overpriced for what it does, but that feels shortsighted.

My view is that this Vision Pro is aimed at exactly that - pros who are going to find and develop creative uses for it. Those people will spend the money just to experience next-gen technology. I know I will. If that produces a big ecosystem of new apps and products then Apple can continue developing the cheaper Vision Air or whatever and sell that to consumers.

It seems to me Apple has made a nice step forwards in making this technology something I'd want to use. That might put me in the minority, but I don't think a lot of people got the Mac right away either.

Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#23

Post by actionfromafar »

PaulHoule wrote: post #10

It's significant in that it takes a very different approach to AR (passthrough camera) as opposed to products like Hololens and Magic Leap which are physics-challenged. Apple Vision can do things optical AR cannot, such as blocking out objects in the real world. My first take is that you won't get perfect visual acuity for the real world, but optical AR systems definitely waste a lot of light and introduce distortion…

Battle field applications would be like sensor fusion (overhead drone cameras, thermal, radar, lidar) combined with the gamer experience of hacked graphics drivers and aimbot kits.

I'm sure there will be lots of similar applications but for the civilian space, where the price of a Vision Pro is just peanuts.

Previously such applications would have to create their own custom kit or modify existing. Now they have a trusted partner which can (hopefully) be trusted to iterate over and improve their product.

Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#25

Post by gjsman-1000 »

neom wrote: post #19
Brendinooo wrote: post #3

Commentary feels a bit lazy. Seems to operate on the assumption that it's not different than previous AR/VR offerings in any way. If they can find a million people to watch movies on flights and/or use it as a monitor replacement, and if it works well for those use cases, then Apple will net $3.5B of revenue and have a solid foundation to build on. I don't think the first generation needs to do a whole lot more than…

The article can be summed up as: It's expensive. This is a bullshit device nobody will use because nobody wants VR/AR. It's technically extremely impressive. It's expensive. Nobody will use this except super rich bored people and tech bros. It's expensive.

> Nobody will use this except super rich bored people and tech bros. It's expensive.

Funny how we are so used to groundbreaking tech being so "cheap" now. Remember when the Apple II launched at about $6,200 for the base model after inflation? Heck, the Atari 2600 cost almost $1,000 today after inflation.

Also, if you want to know how scary the inflation is, here's why your Nintendo Switch still costs $299 new: $299 in 2017 is about $369 today. You had a $70 price cut you didn't even notice.

Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#26

Post by balls187 »

fumeux_fume wrote: post #8
camillomiller wrote: post #2

I’ve been in tech and business media for over 15 years. These articles appear, identical and similarly framed, every time Apple launches a product in a new category. They’ve always been rubbish, written mostly by people who haven’t tried the product. This piece pertains exactly to that sub-genre of punditry. Wasted bytes is all.

Perhaps if companies stopped releasing useless crap set to become obsolete within months we wouldn't see such articles over and over again, no?

What makes something useless?

Innovation always need’s early adopters before technology is fully baked.

Remember the original iphone had no app store, and ran on the slower (at the time) Edge network.

Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#27

Post by Invictus0 »

Brendinooo wrote: post #3

Commentary feels a bit lazy. Seems to operate on the assumption that it's not different than previous AR/VR offerings in any way. If they can find a million people to watch movies on flights and/or use it as a monitor replacement, and if it works well for those use cases, then Apple will net $3.5B of revenue and have a solid foundation to build on. I don't think the first generation needs to do a whole lot more than…

Is the flight use case real? Are people going to feel comfortable playing sound from an un-enclosed speaker with people sitting an inch away? The battery life is only 2 hours, so any flight longer than New York to Charlotte is going to require you to have multiple batteries or some other entertainment device. 2 hours isn't even long enough to watch movies.

Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#28

Post by filoleg »

fumeux_fume wrote: post #8
camillomiller wrote: post #2

I’ve been in tech and business media for over 15 years. These articles appear, identical and similarly framed, every time Apple launches a product in a new category. They’ve always been rubbish, written mostly by people who haven’t tried the product. This piece pertains exactly to that sub-genre of punditry. Wasted bytes is all.

Perhaps if companies stopped releasing useless crap set to become obsolete within months we wouldn't see such articles over and over again, no?

> Perhaps if companies stopped releasing useless crap set to become obsolete within months we wouldn't see such articles over and over again, no?

Is that what happened all previous times Apple released a new product category in the past decade, and such articles about it came out?

For how much inevitable near-future death people forecasted on Apple's new product categories, they all seemed to have avoided the "useless crap that will become obsolete in a month" trap (iphone, ipad, airpods, apple watch come to mind). Am I missing something?

The "become obsolete within months" part is especially inane, given iPhone 5s received a security update earlier this January, and it is a phone from 2013.

Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#29

Post by willio58 »

Brendinooo wrote: post #3

Commentary feels a bit lazy. Seems to operate on the assumption that it's not different than previous AR/VR offerings in any way. If they can find a million people to watch movies on flights and/or use it as a monitor replacement, and if it works well for those use cases, then Apple will net $3.5B of revenue and have a solid foundation to build on. I don't think the first generation needs to do a whole lot more than…

Agreed. It's like they could have written this before the device was announced.

The first iPhone wasn't the first touchscreen smart phone, but it was the first one that was truly appealing to the masses. We've seen the impressive sales numbers for the quest, now we just have to see if Apple can beat them. My money is on Apple beating Meta for multiple reasons.

Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#30

Post by dagmx »

brk wrote: post #13
camillomiller wrote: post #2

I’ve been in tech and business media for over 15 years. These articles appear, identical and similarly framed, every time Apple launches a product in a new category. They’ve always been rubbish, written mostly by people who haven’t tried the product. This piece pertains exactly to that sub-genre of punditry. Wasted bytes is all.

Your observation is certainly true, but it is also based on the premise that Apple never makes a wrong move, which seems statistically unlikely. I think this could be considered the first major post-Jobs product launch. We are coming up on 13 years since Jobs' death, and what truly major things have Apple released in that time? Mostly we have seen new phones, tablets, computers, and some smaller things like Airpods.…

Apple makes wrong moves all the time. However, post jobs return, they are one of the few companies that stick with their core products long enough to course correct.

Emphasis on core because someone will send me a list of ancillary stuff that got cut as part of the course corrections.

Imho this doesn’t have to be an Apple only thing, but other companies tend to throw in the towel much quicker. That’s why people remember Apple products as successful and defunct competitors as not. The competitors often got out at the low instead of iterating another few generations.

I’m actually really impressed at Meta sticking through with their devices for so long despite the heavy losses they’re incurring YoY.

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