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Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

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Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#2
I’ve been in tech and business media for over 15 years. These articles appear, identical and similarly framed, every time Apple launches a product in a new category. They’ve always been rubbish, written mostly by people who haven’t tried the product. This piece pertains exactly to that sub-genre of punditry. Wasted bytes is all.

Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#3
Commentary feels a bit lazy. Seems to operate on the assumption that it's not different than previous AR/VR offerings in any way.

If they can find a million people to watch movies on flights and/or use it as a monitor replacement, and if it works well for those use cases, then Apple will net $3.5B of revenue and have a solid foundation to build on. I don't think the first generation needs to do a whole lot more than that.

Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#4

I’ve been in tech and business media for over 15 years. These articles appear, identical and similarly framed, every time Apple launches a product in a new category. They’ve always been rubbish, written mostly by people who haven’t tried the product. This piece pertains exactly to that sub-genre of punditry. Wasted bytes is all.

eMate Newton Apple III G4 Cube Lisa

Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#7
"expensive novelty bullshit for rich people."

Yes.

Then it will will turn into moderately priced novelty bullshit for normal people in a few years.

At lower price, I'll be buying it just for the immersive FaceTime and Photos browsing experience.

This will be the new fancy iPad and Apple will make a lot of money off of it.

Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#8

I’ve been in tech and business media for over 15 years. These articles appear, identical and similarly framed, every time Apple launches a product in a new category. They’ve always been rubbish, written mostly by people who haven’t tried the product. This piece pertains exactly to that sub-genre of punditry. Wasted bytes is all.

Perhaps if companies stopped releasing useless crap set to become obsolete within months we wouldn't see such articles over and over again, no?

Re: Apple’s Vision Pro Is a $3,500 Ticket to Nowhere

#10
It's significant in that it takes a very different approach to AR (passthrough camera) as opposed to products like Hololens and Magic Leap which are physics-challenged.

Apple Vision can do things optical AR cannot, such as blocking out objects in the real world. My first take is that you won't get perfect visual acuity for the real world, but optical AR systems definitely waste a lot of light and introduce distortion in the optics. Sufficiently developed, computational AR might improve on your vision, particularly if you are older and presbyopic.

Apple Vision has many of the challenges other AR/VR platforms have had but it is sufficiently different that Hololens and Magic Leap don't imply an automatic death sentence.

I think it's critical that "metaverse" adjacent experiences are available cross-platform, I make these cards

https://mastodon.social/@UP8/110499039556572469

that have QR codes to point to the web. I'd admit that the "web side" is the weakest link in my 3-sided cards right now but really that code should take AR headset users to a "land" or bring some object into the space but there still has to be an experience for phone users which could very much be of an AR nature as you can overlay images from the camera. As dreary as it is Decentraland has a workable experience with a web browser and something like Horizon Worlds would need one to make it worth the effort for individuals and brands to invest in the platform.

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