Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue • Hacker News Board

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#21

Post by slmlm » Mon, Jun 05, 2023, 1:16 PM UTC

tyingq wrote: post #5

_ea1k wrote: post #3

[flagged]

There is a fair amount of editorializing. But, this part remains newsworthy: "But Twitter’s U.S. advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59 percent from a year earlier, according to an internal presentation obtained by The New York Times. The company has regularly fallen short of its U.S. weekly sales projections, sometimes by as much as 30 percent, the docum…

Twitter's employee base is down by >80%

Twitter has closed down 1 out of their 3 data centers (Sacramento), meaning data center costs are down by ~33%

ad revenue dropping by ~60% is... a win? There's probably a more accurate way to slice this but at first glance it looks ok to me.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#22

Post by phyrex » Mon, Jun 05, 2023, 1:17 PM UTC

paulsutter wrote: post #16

I use Twitter to keep up on AI and the new space industry (there really is no alternative). Revenue could shrink further and none of that would be lost. Growing revenue could let them improve things I don't care about (spaces, video, payments, etc). I guess yay for them if they improve revenue, yawn if they don't.

What a shortsighted view! Do you think Twitter operates out of the goodness of their hearts and will continue to let you keep up on Ai and new space in the face of losing money? Do you think what’s there will just do to help working without active maintenance? Do you think the servers that make all this possible are running for free?

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#23

Post by tyingq » Mon, Jun 05, 2023, 1:17 PM UTC

slmlm wrote: post #21

tyingq wrote: post #5

Earlier quoted context omitted.

There is a fair amount of editorializing. But, this part remains newsworthy: "But Twitter’s U.S. advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59 percent from a year earlier, according to an internal presentation obtained by The New York Times. The company has regularly fallen short of its U.S. weekly sales projections, sometimes by as much as 30 percent, the docum…

Twitter's employee base is down by >80% Twitter has closed down 1 out of their 3 data centers (Sacramento), meaning data center costs are down by ~33% ad revenue dropping by ~60% is... a win? There's probably a more accurate way to slice this but at first glance it looks ok to me.

Did you maybe reply to the wrong comment? I'm agreeing down 60% is unusual.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#24

Post by sidcool » Mon, Jun 05, 2023, 1:18 PM UTC

I still blame Jack Dorsey. He seriously has very little to show for what he did at Twitter for a decade.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#25

Post by ethanbond » Mon, Jun 05, 2023, 1:18 PM UTC

Maxamillion96 wrote: post #12

drumhead wrote: post #2

When the Bluesky and the Facebook competitors launch I can see a lot of big firms moving across to those and leaving Twitter behind. Twitter is going to become the Fox news of social media I think. Lots of hardcore maga, funded by ads from the same people that advertise on Fox News.

It’s the Yahoo comment section at this point, especially for blue checks. No one who can post would pay 8 dollars a month, so it’s all hustlebro scammers or idiotic conspiracy theories.

One of the most brilliant ideas: Put the content of people who need to pay for engagement, whether due to their own psychoses or due to the fact they produce garbage content, above anyone who organically produces engaging content.

140 IQ move

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#26

Post by sokoloff » Mon, Jun 05, 2023, 1:19 PM UTC

dragontamer wrote: post #14

smotched wrote: post #9

Earlier quoted context omitted.

but also "anonymous source" has been used to write anything the paper actually just wants to say

Then your issue isn't bias but trust. The article is written in a very straightforward manner, if these facts are in fact true. According to this alleged document. This isn't an anonymous source. This is a leaked document from Twitter management. Presumably NYTimes can eventually release more details if pushed on this issue and offer more solid proof.

It seems that it is literally an anonymous (not named) source.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#27

Post by johnlocke8 » Mon, Jun 05, 2023, 1:21 PM UTC

drcongo wrote: post #19

hker999 wrote: post #13

[flagged]

Twitter under Musk complies with more government demands than it did previously [0]. It was a Republican governing party making the requests prior to Musk taking over. How do these facts fit with your preconceptions? [0] https://restofworld.org/2023/elon-musk-twitter-government-or...

[flagged]

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#28

Post by taylodl » Mon, Jun 05, 2023, 1:22 PM UTC

hker999 wrote: post #13

[flagged]

Twitter exposed no corruption, just the same worn-out conspiracy theories Fox News has been peddling for some time now. Users have seen the writing on the wall and realizing what the new Twitter is - a Fox News social media outlet. So they're abandoning the platform as a result. As the users leave then so are the advertisers. That's just how the advertising business works.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#29

Post by slmlm » Mon, Jun 05, 2023, 1:22 PM UTC

tyingq wrote: post #23

slmlm wrote: post #21

Earlier quoted context omitted.

Twitter's employee base is down by >80% Twitter has closed down 1 out of their 3 data centers (Sacramento), meaning data center costs are down by ~33% ad revenue dropping by ~60% is... a win? There's probably a more accurate way to slice this but at first glance it looks ok to me.

Did you maybe reply to the wrong comment? I'm agreeing down 60% is unusual.

It's the right comment - it looked like you took the negative viewpoint that down 60% is bad.

I'm saying that down 60% looks good against the backdrop of the dramatic cost-cutting that they have done.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#30

Post by krapp » Mon, Jun 05, 2023, 1:22 PM UTC

hker999 wrote: post #13

[flagged]

If you're referring to the "Twitter Files," Twitter's own lawyers just admitted that it was all just a viral marketing campaign and didn't actually show any evidence of wrongdoing[0].

It was all smoke and mirrors bullshit, like Hunter Biden's briefcase, like the "treason" hidden within the DNC hacks, like Pizzagate, like the Benghazi hearings.

[0]https://threadreaderapp.com/thread/1664634500343529472.html