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Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

nytimes.com

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Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#11

Post by drcongo »

_ea1k wrote: post #4
drumhead wrote: post #2

When the Bluesky and the Facebook competitors launch I can see a lot of big firms moving across to those and leaving Twitter behind. Twitter is going to become the Fox news of social media I think. Lots of hardcore maga, funded by ads from the same people that advertise on Fox News.

I think that is far from guaranteed. Most people aren't reading twitter to see what Fox news, or any other media company, thinks the news should be about.

I think you're rather missing the point the parent was making. It doesn't matter what you're there for, if the experience feels Fox-News-like, a lot of people will leave. The people remaining will be those who like Fox News.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#12

Post by Maxamillion96 »

drumhead wrote: post #2

When the Bluesky and the Facebook competitors launch I can see a lot of big firms moving across to those and leaving Twitter behind. Twitter is going to become the Fox news of social media I think. Lots of hardcore maga, funded by ads from the same people that advertise on Fox News.

It’s the Yahoo comment section at this point, especially for blue checks. No one who can post would pay 8 dollars a month, so it’s all hustlebro scammers or idiotic conspiracy theories.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#14

Post by dragontamer »

smotched wrote: post #9
dragontamer wrote: post #6

Earlier quoted context omitted.

By my reading, it is a very factual set of allegations but 'according to internal documents' that NYTimes isn't releasing. Every statement is described as 'According to Internal Document'. Meaning it's a report on a leaked Twitter presentation. Which means that Twitter itself likely knows it's true and probably has an idea of what document this Newspaper is talking about. Just because it's private doesn't mean that i…

but also "anonymous source" has been used to write anything the paper actually just wants to say

Then your issue isn't bias but trust.

The article is written in a very straightforward manner, if these facts are in fact true. According to this alleged document.

This isn't an anonymous source. This is a leaked document from Twitter management. Presumably NYTimes can eventually release more details if pushed on this issue and offer more solid proof.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#15

Post by tyingq »

smotched wrote: post #7
tyingq wrote: post #5

Earlier quoted context omitted.

There is a fair amount of editorializing. But, this part remains newsworthy: "But Twitter’s U.S. advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59 percent from a year earlier, according to an internal presentation obtained by The New York Times. The company has regularly fallen short of its U.S. weekly sales projections, sometimes by as much as 30 percent, the docum…

not really, literally every ad network has went down compared to last year.

There's a slump, but not down 30% to 60%. Google, for example isn't down for Q1/23 ad revenue, just slower than expected growth.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#16

Post by paulsutter »

I use Twitter to keep up on AI and the new space industry (there really is no alternative).

Revenue could shrink further and none of that would be lost. Growing revenue could let them improve things I don't care about (spaces, video, payments, etc). I guess yay for them if they improve revenue, yawn if they don't.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#17

Post by gruez »

BossingAround wrote: post #10
_ea1k wrote: post #4

Earlier quoted context omitted.

I think that is far from guaranteed. Most people aren't reading twitter to see what Fox news, or any other media company, thinks the news should be about.

[flagged]

>I am not a Twitter user, and at this point, my idea of "what's Twitter's content" is pretty much "mostly MAGA."

what makes you think this?

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#18

Post by [deleted] »

smotched wrote: post #7
tyingq wrote: post #5

Earlier quoted context omitted.

There is a fair amount of editorializing. But, this part remains newsworthy: "But Twitter’s U.S. advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59 percent from a year earlier, according to an internal presentation obtained by The New York Times. The company has regularly fallen short of its U.S. weekly sales projections, sometimes by as much as 30 percent, the docum…

not really, literally every ad network has went down compared to last year.

[deleted]

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#19

Post by drcongo »

hker999 wrote: post #13

[flagged]

Twitter under Musk complies with more government demands than it did previously [0]. It was a Republican governing party making the requests prior to Musk taking over. How do these facts fit with your preconceptions?

[0] https://restofworld.org/2023/elon-musk-twitter-government-or...

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#20

Post by strict9 »

drumhead wrote: post #2

When the Bluesky and the Facebook competitors launch I can see a lot of big firms moving across to those and leaving Twitter behind. Twitter is going to become the Fox news of social media I think. Lots of hardcore maga, funded by ads from the same people that advertise on Fox News.

I don't know. With Jack confidently predicting a conspiracy theorist will win the presidency, it tells me Bluesky isn't going to be my destination.

In fact I'm at a stage in my life where the idea of social media participation just isn't appealing any more.

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