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Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

nytimes.com

1–10 of 93 posts

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#2
When the Bluesky and the Facebook competitors launch I can see a lot of big firms moving across to those and leaving Twitter behind. Twitter is going to become the Fox news of social media I think. Lots of hardcore maga, funded by ads from the same people that advertise on Fox News.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#4
post #2

When the Bluesky and the Facebook competitors launch I can see a lot of big firms moving across to those and leaving Twitter behind. Twitter is going to become the Fox news of social media I think. Lots of hardcore maga, funded by ads from the same people that advertise on Fox News.

I think that is far from guaranteed. Most people aren't reading twitter to see what Fox news, or any other media company, thinks the news should be about.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#5
post #3

[flagged]

There is a fair amount of editorializing. But, this part remains newsworthy:

"But Twitter’s U.S. advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59 percent from a year earlier, according to an internal presentation obtained by The New York Times. The company has regularly fallen short of its U.S. weekly sales projections, sometimes by as much as 30 percent, the document said."

https://archive.is/j9Swy

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#6
post #3

[flagged]

By my reading, it is a very factual set of allegations but 'according to internal documents' that NYTimes isn't releasing.

Every statement is described as 'According to Internal Document'. Meaning it's a report on a leaked Twitter presentation.

Which means that Twitter itself likely knows it's true and probably has an idea of what document this Newspaper is talking about.

Just because it's private doesn't mean that internal managers stop calculating revenue and/or profits.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#7
post #5
post #3

[flagged]

There is a fair amount of editorializing. But, this part remains newsworthy: "But Twitter’s U.S. advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59 percent from a year earlier, according to an internal presentation obtained by The New York Times. The company has regularly fallen short of its U.S. weekly sales projections, sometimes by as much as 30 percent, the docum…

not really, literally every ad network has went down compared to last year.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#9
post #3

[flagged]

By my reading, it is a very factual set of allegations but 'according to internal documents' that NYTimes isn't releasing. Every statement is described as 'According to Internal Document'. Meaning it's a report on a leaked Twitter presentation. Which means that Twitter itself likely knows it's true and probably has an idea of what document this Newspaper is talking about. Just because it's private doesn't mean that i…

but also "anonymous source" has been used to write anything the paper actually just wants to say

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#10
post #4
post #2

When the Bluesky and the Facebook competitors launch I can see a lot of big firms moving across to those and leaving Twitter behind. Twitter is going to become the Fox news of social media I think. Lots of hardcore maga, funded by ads from the same people that advertise on Fox News.

I think that is far from guaranteed. Most people aren't reading twitter to see what Fox news, or any other media company, thinks the news should be about.

[flagged]
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