Earlier quoted context omitted.
From looking at their job posting and their website it sure gave me a good impression of how great they are... Wait, no, see they (I'm assuming it's you now) didn't. They didn't explain why it is they offer something beyond money as an incentive to work for them. They don't talk about their passion, office situation, their work ethic, or what it is they're working on. The job posting itself was just bland and generic…
Ha. Everyone here encourages thinking that differs from ours. I suppose we are generic in the job posting (I really appreciate the feedback) and again, as I stated, we're trying to find someone who is looking for more than just money, someone looking for place to work where they fit in and feel at home. If you were trying to meet a decent girl with values, would you go around waving $100 bills and wearing diamond pen…
You're looking for an employee -- since you're not going to give them founder status -- and as such you simply want someone that exhibits more passion so that you can feel good about paying them. Or, in my cynical view, you want to exploit somebody that's willing to work more for what you're paying them for,hence the "options".
There's nothing wrong with that kind of behavior, as a business you do have to look for ways to maximize your cash and people like that do exist. The young-gogetters that are extremely talented and looking to work hard to impress and too inexperienced to know their true market value.
But the chances of finding someone like that is so rare, and considering other companies pay premium for something like that you would be lucky. And in your process you're going to end up with a lot of submissions from a wide variety of people. That's just how the cookies crumbles. This post doesn't really help with anything though...