I know it's not a popular opinion, but yet again I feel like Apple has decided to simply keep status quo with Mac OS X, which is very much the same Mac OS X we got from about 10.3 onwards (Panther, wasn't it)? Think about how different Ubuntu is now since then. Windows 8 is a real risk-take from a company that does not take risks (whether they were forced to do so or not is another argument). Mac OS X is... Mac OS X…
Mac OS is at a point where they simply can't take these drastic jumps that you may see in the competition. For one, they're now at a yearly cycle. Two, the audience has expanded and continues to expand it's user base. OS X's yearly cycles allows them to take a loyal user base who will upgrade and gradually introduce them to paradigm shifts, like cloud storage. Apple is taking calculated steps to make sure any of thei…
I would place money on Apple killing the Mac within 10 years, moving all consumers to iOS (which, let's face it, they're doing all by themselves), and releasing Xcode onto a Linux distro and wash their hands of desktop computing once and for all.
Apple clearly doesn't see a lot of future in the desktop, and that may well be right.