The marketing was insane as usual. Nintendo performed excellent. Multiple front page reddit posts, multiple 10/10 reviews from big name outlets. Nintendo rivals Apple as the best company in marketing. Nintendo has done some sort of mass psychology that allows them to have sub 30fps with no complaints, I was born too early to see this reviewed in business schools, but we are starting to see a bit of the innerworkings…
It's a generational IP, your parents played it and are likely to recomand/buy the game to their child
That's as simple at that
Zelda's "marketing" was full of Nintendo FUD (performance, old console, sequel), yet it sold very well
Marketing from Nintendo? where? they don't brag everyday about it being on Gamepass with bazillions of trailers and articles from the press
It's similar to Disney movies at this point, the name itself doesn't need marketing