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YouTube tests blocking videos unless you disable ad blockers

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Re: YouTube tests blocking videos unless you disable ad blockers

#752

YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay (And I am not talking about too broke to pay cases). Serving an infinite video catalog is very expensive in terms of all resources (And yes Netflix is not comparable, unlike YouTube, Netflix can highly leverage cache boxes at ISPs). Vime…

> YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay There's also a factor of quality and trust. I don't trust YouTube Premium enough to even try it. This is mostly colored by their constant, invasive disruption of my YouTube experience (particularly apparent on mobile) with YT Premium a…

Nah, Vanced (now ReVanced) is the way to go for mobile

Re: YouTube tests blocking videos unless you disable ad blockers

#753

Earlier quoted context omitted.

Yeah, I think Facebook has the better algorithms for knowing what I'm interested in. I use Instagram more than Facebook but quite a few times I've seen ads for things that have caught my attention. I've even bought something because of one. I've never bought anything by looking at a Google ad. They are almost always something I know about already. What good is an ad for something I know about?

This is how brand advertising works, it's psychological 'trickery' to try and associate that brand with what people find positive, such associations influence us when we make buying choices or when we react to other people's buying choices. For many years I thought I was immune to such ads, but really I think we are all affected by them -- increased desire for 'things', with reduced happiness for anyone who can't or…

> This is how brand advertising works, it's psychological 'trickery' to try and associate that brand with what people find positive, such associations influence us when we make buying choices or when we react to other people's buying choices.

Not sure how cursing at highly repetitive ads that aren’t relevant to me is a considered “positive”.

Re: YouTube tests blocking videos unless you disable ad blockers

#754
post #608

Earlier quoted context omitted.

Apart from the excellent points raised by u/12907835202 in a sibling comment, another important consideration is that YT premium consumers are disproportionately rich compared to the entire YT consumer base. So if you are taking averages, you have to multiply them by at least 3x (i.e. 300%) to account for higher CPMs due to higher conversion values expected from such demographics.

This is the trap Musk was trying to walk Twitter in to with pay to remove ads. Advertisers are paying a lot more to show ads to exactly the people that might pay to remove ads, wealthy people, especially US people. The break even price for the subscription has to be much higher than the average revenue per user (globally ~1/10th of US revenue per user), and has to be higher than the average revenue for US users becau…

So in order to not see ads, I must outbid companies who want to show me ads against my wishes. And like any protection scheme, being willing to pay makes you a bigger target. This is why adblockers are the only moral choice.

Re: YouTube tests blocking videos unless you disable ad blockers

#755
I think YouTube Premium LITE is definitely worth the 7 € I pay for it, and I wish YouTube would actually tell users about it.

If I had known there was a LITE option I would have subbed probably years ago - but it seems like they do their damndest best to try not to tell you about it.

Twitch does the same. They have some kind of site-wite subscription ("twitch turbo"). Although I think it is a tad expensive for what it is. And they do their damndest best for you not to know about it.

Re: YouTube tests blocking videos unless you disable ad blockers

#756
post #514

Earlier quoted context omitted.

No, it perfectly showcases that people do not want to pay 1000% more money for the privilege of paying a monthly subscription. Youtube Premium costs $12/month [1]. Ads average something like $2 per 1000 views to the creators (in some of the most common categories) [2]. Youtube takes a ~45% cut, so Youtube makes ~$4 per 1000 views from ads. So, to reach $12/month, you would need to average 3000 views per month. At a a…

Apart from the excellent points raised by u/12907835202 in a sibling comment, another important consideration is that YT premium consumers are disproportionately rich compared to the entire YT consumer base. So if you are taking averages, you have to multiply them by at least 3x (i.e. 300%) to account for higher CPMs due to higher conversion values expected from such demographics.

Not just rich, they likely consume YT significantly higher than normal crowd, thus higher cost for Google to serve them. If someone watches 1 video a day in YT, they likely won't think of getting a subscription.

Re: YouTube tests blocking videos unless you disable ad blockers

#757

Earlier quoted context omitted.

The problem with YT is: - I start the video, an ad is shown within 30 secs. - I fast forward a few minutes, the SAME ad is shown again. - I jump to anywhere on the timeline, the SAME ad is shown again. At least show me something that is relevant, like facebook does. The ads there reflect what I usually look for. On YT, none of the ads are relevant to me, ever. It's just ridiculous.

Spaced repetition ;) It works, and they know it.

The ad I most frequently get on YouTube - we’re talking three times per video, every other video - is for a shingles vaccine targeted at adults over 60.

No amount of spaced repetition is going to make me, an adult decades under the age of 60, talk to my doctor about that shingles vaccine. This cannot possibly be a truly cost-efficient ad platform.

Re: YouTube tests blocking videos unless you disable ad blockers

#758

It's incredible how many people go "I was almost ready to give them money" whilst using Youtube all the time with an ad blocker. I know it, I was one of them for years. Just buy the subscription. You get the free trial for a month. Nothing changes, the money is not missed, but you actually pay for something you use a lot. The biggest benefit is not being subjected to ads anymore just by being next to family members w…

Why? Does Google need to be making a higher profit than it already does? Does YouTube deserve the extra money? For what reason should we pay?

Content creators get paid as well, but I don't think you care about that either.

You just want to have the cake and eat it I guess, which is fine as well.

Re: YouTube tests blocking videos unless you disable ad blockers

#759

YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay (And I am not talking about too broke to pay cases). Serving an infinite video catalog is very expensive in terms of all resources (And yes Netflix is not comparable, unlike YouTube, Netflix can highly leverage cache boxes at ISPs). Vime…

Reasons for not going Youtube Premium -

1) Don't want Youtube to connect me to my real identity. I browse incognito, or using alt IDs.

2) Many creators I follow are demonetized.

Why should I reward Youtube ?

If I want to pay, I would rather pay them directly. It's their content that I watch.

3) I have seen a Ton of financial scams for targeting poor people using the names of Credible Top Brands in the country . The fact that Youtube approves such shady Ads doesn't feel right to me.

What's the alternative ? Instagram Reels and TikTok already rule short form videos.

If they can introduce a better Search Experience and a Long Form Video product, there will be a credible competitor to Youtube.

Re: YouTube tests blocking videos unless you disable ad blockers

#760

I'm pretty torn here. I don't believe I deserve access to free content, and there's _nothing_ wrong with any site blocking access if you don't want to see ads. I've done a lot of digital curtailing in my life, but Youtube has been hard to avoid. It's both good and bad, as they have some of the most amazing content in the whole world, but also some of the most addictive trash that I can't stop watching. Because the se…

Can you list some of the amazing content you like?

Some of the best chess tutorials and commentaries, music from favorite bands?
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