YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay (And I am not talking about too broke to pay cases). Serving an infinite video catalog is very expensive in terms of all resources (And yes Netflix is not comparable, unlike YouTube, Netflix can highly leverage cache boxes at ISPs). Vime…
The point being, it's hard to want to pay for the no-ads experience when you rarely if ever get to experience it and/or your YT usage is not that often.