Earlier quoted context omitted.
Agreed it's not just Elsivier. Agree that some of it is about "prestige", although I think it's somewhat more complicated than that. But let's just take your model, sure. Where does the prestige come from? The editors of the journal, recognizing that they are pretty much solely responsible for the rigor/quality of the content (well, plus the authors of course), believe they can take their prestige with them. Are they…
> They wound up with a contract that provided much more open access than ever before Elsevier wanted them to buy more open access. That's one of its main long term goals for its journal business: switch everyone to open access. That's guaranteed money, compared to if everyone just started using a preprint server. (I believe it's on some page of their website, they say they want to move their journals more towards ope…
I would guess US federal (and other) government mandates for open access when receiving publishing are part of it -- and the increasing general "public" discussion of the market ("negative press about profits" if you like) has something to do with those government mandates, sure.
But yes, there is currently a bit of a battle going on, where the universities that largely pay for the journals are trying to change the way the market works -- while trying not to disrupt publishing and promotion too much -- while the major publishers try to find a way to counter-move that preserves or increases their huge profit margins anyway.
Absolutely. I think we basically agree. Except I don't see why you'd describe this changing situation as "so nothing will change as long as academic careers depend on prestige".
I gather you work for a major publisher, which perhaps makes you sympathetic to their position? (And yes, I already revealed I am a librarian, which makes me sympathetic to the position of those paying the subscription bills).