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How companies use dark patterns to keep you subscribed

pudding.cool

21–30 of 191 posts

Re: How companies use dark patterns to keep you subscribed

#21
Given that the author points out Vimeo as being the worst offender in their sample, I wonder if having a lot of dark patterns is a signal that the core value proposition of the business isn't strong enough to stand alone.

2nd thought is that every dark pattern that makes it harder to cancel or easier to sign up is a bullet point on a resume of a growth hacker somewhere.

Re: How companies use dark patterns to keep you subscribed

#22
I disagree about the point regarding "turn off auto-renew". This actually makes way more sense to me than "cancel". When I read "cancel" I am always worried that I may lose my current access that I paid for. When I know I am simply disabling auto renew I know that I will still have the remaining access that I paid for.

These companies do a lot of dark patterns, but you stressing things such as this and others really discredits your otherwise valid argument.

Re: How companies use dark patterns to keep you subscribed

#23
post #13

"Deceptive patterns" is now the preferred term for what used to be called "dark patterns" It's both more descriptive and avoids equating "dark" to "bad". I've also heard "hostile patterns" as an umbrella term that covers deceptive patterns as well as careless UX problems like a design that isn't accessible.

So...I get the reasoning, but yet another in a large string of things where I wouldn't have conflated something with race....until you brought it up, and now I do...I don't know if I should feel guilty at the inherent privilege or if people are just taking it to an extreme, or if it's just language being language.

Re: How companies use dark patterns to keep you subscribed

#24
You know which services I don't have problems cancelling? Ones I subscribe to via Apple's in-app payments. I get that it sucks to have Apple scrape a percentage of my payments for themselves, but if you're a company I don't fully trust and/or want to have total control over my subscription without a bunch of hassle, Apple's IAPs are the way to go.

Mostly this is great with the big streaming services. Want Disney+ or Paramount+ for a month to watch a show? Sign up. Immediately cancel within Apple's App Store app. Simple. And if I have a complaint, Apple has generally favored me. For example, I recently signed up for a streaming service and their app simply wouldn't work. No idea why. Pinged Apple for a refund. Got it immediately. No hassle.

Re: How companies use dark patterns to keep you subscribed

#25

Earlier quoted context omitted.

Are any of those dark patterns? They all seem very transparent. Set a reminder to cancel the subscription.

If the company is forcing you to put reminders instead of just letting you cancel right away, that's a dark pattern. I do not know about Linkedin, but I've seen plenty doing this, like Amazon.

I assume they all let you cancel.

If the subscription is free, and they do not let you keep the benefits if you cancel, then I would still not describe that as a dark pattern.

Re: How companies use dark patterns to keep you subscribed

#26
Not that corporations need me to carry their water, but I believe the popular subscription whipping boy, the New York Times, might be unfairly characterized now. After yet another one of these "subscriptions are evil" articles, I decided I wasn't going to support such shenanigans anymore, plus I don't read the NYT like I used to, so I'd sit on hold for as long as it takes.

But it looks like it's now a few button clicks, and a few "are you sure?"s, all online. And it's advertised that you can do it online. "Wanna cancel by certified letter? Perhaps a phone call? No? How about online?" (I'm obviously paraphrasing).

Now, I cannot confirm that the completion of the process works, as I decided to keep the subscription if I can cancel online. But I'll give the NYT the benefit of the doubt and assume the last button to click doesn't say "Call customer retention at 800-555-1212 to complete the process".

EDIT: no, I do not live in CA, nor has the NYT ever had reason to suspect that I do.

Re: How companies use dark patterns to keep you subscribed

#27
post #6

No shit! As an anecdote just yesterday I fell for the premium meme on LinkedIn... I could just not stand the idea of not knowing who visited my profile! (how weak of me), they literally charged me 20 bucks (half price) for a month of premium, I bet I will completely forget to cancel the sub next month and I will end up paying 40 dollars for a few more months until I finally decide its been enough... Also, fell for Sp…

I typically add calendar reminders the moment I find myself signing up for something. Current reminders: Cancel Peacock by n-Date; Don't renew Tidal by foo; Downgrade YouTube premium on n;

Hmm.

I have an idea. Lets make a service what would remind you about the need to cancel subscriptions. A cloud based, AI-driven service would scan your email[*] and messages[*][**] to automatically add reminders based on the purchase receipts. And of course you can always add your own reminders![**]

[*] not available on the free tier, for more options check the current plans at https://dontforgettocancel.com/plans

[**] installation of a companion app is mandatory, refusal would be met with account termination[****]

[***] free tier forever!

[****] https://dontforgettocancel.com retain the rights to your money under any circumstances. It's our money, anyways.

Privacy Policy: to perform the advanced matching your emails, messages, photos sitting on the toilet could be sent to 3rd-party to enhance and enrich your experience.

Re: How companies use dark patterns to keep you subscribed

#28
post #12

We need more regs about this, it's ridiculous. It's so bad that I'm completely afraid to get out my credit card for whatever reason. Thanks for putting this together but interfering with scrolling, although maybe less impactful, is probably more annoying.

California has some decent regulation on this. And there's an ongoing bill at a federal level, I believe!

Re: How companies use dark patterns to keep you subscribed

#30
As much as I think a website like this is beautiful, I always get highly annoyed when browsing stuff like this. There's a giant scrollable area with no text at the beginning, so I thought I had to click the little mac-like titlebar window buttons. When text finally appears, I have to wait for the animations before I can read. If I decide to scroll fast I lose text. My laptop fan keeps running all the time, which highly annoys me. People, please stop making websites like these. Keep the beautiful graphics but please kill all animation, make the site static.
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