The natural market for EVs is a maximum of 20%. The cost/benefit is only positive for certain use cases.
Ford can't sell its Lightning F150 EVs. They just had a fire on one of the holding lots too that burned a bunch of them down. I guess they'll have to take the insurance.
Fun fact about EV fires: they're a chemical reaction, not an ordinary fire. Removing the oxygen source like you would with an ICE fire doesn't work.