1) "It will reportedly be known as Project ‘Magi’ and is said to provide a far more personalized experience than the company’s current service." That is super creepy. Google knows a lot about you, and now it is using that knowledge to really put you in a filter bubble. Imagine this plus engagement metrics. 2) So much for that monopoly a lot of people thought Google had. Turns out they're still as exposed to market pr…
The last thing anyone should ever want from a search engine is different results from the next person over.
Or when searching for places to go, it would be nice to get recommendations which consider that I love to ride bicycle.
Then there's DuckDuckGo on Firefox for legacy search if you're paranoid.