Earlier quoted context omitted.
> What I don't understand is why a couple of the higher quality tractor companies have not started pushing hard to brand "we support repair" and having available online manuals and software to support this. This seems a perfect marketing/product platform for an underdog that also believes this. My understanding is basically all high-capital machinery makes a _lot_ of money from support contracts and repairs. I think…
Without knowing about the industry, I like to wistfully think that a cooperative would be the way to structure a company that cares about this. Not just worker-owned, but customer-owned as well. If you're buying an asset you expect to last decades, having a stake in the manufacturer doesn't seem like a completely bad idea.
A factory that builds modern tractors is a pretty huge investment. It’s very large and has a ton of very expensive robotics. It also has a huge supply chain that delivers a wide variety of parts to the factory for final assembly.
A factory worker, while a lot more skilled than a day labourer working on a farm, does not have access to the kind of capital needed to start a big factory. So how does it happen? The people who have the billions of dollars in capital needed to start the factory aren’t just going to give shares to workers they hire.